This sub-major provides Bachelor of Business students majoring in Marketing or Advertising and Promotions Management with insight into retailing and service activities typically used to influence customer demand for goods. This sub-major is offered at City campus and partially at Kuring-gai campus.

Completion requirements

24333 Retail Marketing Management and Services		6cp
24668 Professional Relationship Selling		6cp
24306 Marketing of Services		6cp
24307 e-Business Foundations		6cp
Total		24cp