24333 Retail Marketing Management and Services
6cp
Requisite(s): (24108 Marketing Foundations OR 241080 Marketing Foundations OR 24105 Marketing Principles OR 241050 Marketing Principles) AND (24202 Consumer Behaviour OR 242020 Consumer Behaviour)
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Undergraduate
Distribution problems are a leading cause of product/market failure and distribution practices are among the main determinants of firms' short- and long-term financial performance. This subject focuses on the partnering necessary to achieve effective distribution, as well as on the design, management and evolution of different distribution configurations. It studies contemporary wholesaling and retailing trends and their impact upon Australian distribution; both domestic and international.
For detailed information, see the full subject description at:
http://www.business.uts.edu.au/courses/subject/syllabus/24333.pdf
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at
Access conditions and My Student Admin.