This sub-major aims to provide contemporary theoretical international marketing knowledge and the practical skills required for superior marketing management performance in a global environment. Students have the opportunity to acquire knowledge in the areas of: services markets, global markets (focusing on the Asia-Pacific), marketing research, sales management, promotional management, electronic business, competitive strategy, trade relations, and consumer and Business markets. The learning strategies cover both contemporary international marketing theory and leading-edge techniques in the practice of international marketing management.

Completion requirements

24738 International Marketing Management		6cp
Select 18 credit points from the following options:		18cp
24700 Promotion and Advertising Overseas	6cp
24703 Marketing and International Trade Relations	6cp
24705 Marketing Projects and Services Overseas	6cp
24724 Global e-Business Marketing	6cp
24743 Contemporary Issues in International Marketing	6cp
24744 Competitive International Marketing Strategy	6cp
24745 Marketing Value Chains and Alliances	6cp
24767 Applied International Marketing Research 1	6cp
24768 Applied International Marketing Research 2	6cp
24791 Business Project: International Marketing	6cp
24792 Business and Culture in the Asia-Pacific	6cp
Total		24cp