University of Technology SydneyHandbook 2006

24745 Marketing Value Chains and Alliances

6cp
Requisite(s): 24734 Marketing Management OR 24746 Marketing: Concepts and Applications
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Postgraduate

This subject builds on the prerequisite subject to focus on rapidly emerging 'collaborative' environments in which the management and structuring of marketing partnerships is critical to the success of organisations. In this subject, marketing value chain issues are selected which are important to managers in achieving marketing objectives. The emphasis is on two aspects. First, the development of a sound understanding of the underlying logic of marketing value chain concepts and its interactions with other management disciplines. Secondly, the development of practical competencies that enable managers to apply these marketing value chains to their work environments.


For detailed information, see the full subject description at:
http://www.gsb.uts.edu.au/courses/subject/syllabus/24745.pdf

Typical availability

Autumn semester, City campus

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.