C07031v4 Graduate Diploma in Marketing

Overview

The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, marketing research, the motivations of customers and marketing management.

The course assists students in developing the ability to identify and analyse marketing management problems, and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and overseas.

Career options

Career options include management-level positions in industry or government.

Articulation

Additional admission requirements

Applicants require one of the following:

• a cognate degree from a UTS-recognised university or other tertiary education institution
• a degree from a UTS-recognised university or other tertiary education institution and a minimum of two years' relevant work experience, or
• satisfactory completion of a relevant Graduate Certificate.

Additional recognition of prior learning

Students may be granted a maximum of five subject exemptions, of which two core subjects can be approved from prior undergraduate study.

Course duration and attendance

The Graduate Diploma in Marketing may be completed in two years of part-time study, or one year of full-time study.

Course structure

The Graduate Diploma in Marketing comprises 48 credit points of core subjects, made up of 5 core subjects (30 credit points) and 3 elective subjects (18 credit points).

Course completion requirements

Course program

The course program is shown below.

Other information

Further information is available from the Graduate School of Business on: