Overview
Advanced standing
Elective subjects
Articulation and progression

Overview

The courses in the Graduate Program in Public Communication are designed for people who want to start a career in public relations, community relations or communication management and for experienced communication professionals wanting to broaden their skills and to update the theoretical basis of their practice.

People who have completed courses in the program work in industries such as public relations and roles related to corporate communication, internal communication, public affairs, international communication, community relations, integrated communication, media liaison and communication advising.

The focus of the program is the management of communication, which requires an understanding of what is involved in communicating with people in contemporary society as well as expertise in a range of technical skills. The main emphasis is the development of students' capacities to manage communication strategically in a range of different settings.

Advanced standing

Students who successfully complete one or more of the Executive Certificates in Advertising offered by the UTS/Advertising Federation of Australia AdSchool, and who gain entry to the Graduate Diploma in Communication Management or the Master of Arts in Communication Management, are granted exemption from an elective subject worth up to 8 credit points.

Elective subjects

Students may select an elective from within the Public Communication program. Students interested in other aspects of communication may choose elective subjects from elsewhere in the Faculty or University to complement their own careers. Advertising, journalism, publishing, marketing, industrial relations and human resource development are just some of the areas that may be available.

Articulation and progression

Students who successfully complete the Graduate Certificate or Graduate Diploma and who are admitted to a more advanced level course in the program are eligible for exemptions for completed subjects in the more advanced course.