UTS course code: C11060
Testamur title: Graduate Certificate in Public Relations
Abbreviation: GradCertPR
Course fee: $166.67 per cp (local)¹
Total credit points: 24

Footnote:
1. This course is not offered to international students.

Course aims
Admission requirements
Course duration
Course structure
Course program

Course aims

Students completing the Graduate Certificate in Public Relations course will have:

• a good understanding of the nature of communication and communication management through a broad range of theories and paradigms
• a sensitivity to ethical and legal issues related to communication
• a capacity to critically reflect on the role and responsibilities of communicators
• an understanding of contexts of communication
• the capacity to analyse, design, cost and evaluate a public relations strategy and campaign, and
• competency in understanding, identifying and communicating with publics to build and maintain relationships.

Admission requirements

To gain entry to this course an applicant must demonstrate a satisfactory level of education, background and capability. It is expected that applicants will have an undergraduate degree and/or professional experience in the field and that they will have demonstrated a satisfactory level of interest and knowledge in the area of public relations.

Course duration

The Graduate Certificate in Public Relations is offered part time over two semesters.

Course structure

Students complete three subjects.

57022 Managing Communication 8cp
57023 Communicating with Publics 8cp
57024 Managing Public Communication Strategies 8cp

Course program

Note: This part-time course is not available for students commencing in Spring semester.