C11282v2 Graduate Certificate in Marketing

Award(s): Graduate Certificate in Marketing (GradCertMktg)
CRICOS code: 098049F
Commonwealth supported place?: No
Load credit points: 24
Course EFTSL: 0.5
Location: City campus

Overview
Career options
Course intended learning outcomes
Admission requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

The Graduate Certificate in Marketing introduces some of the key dimensions of marketing and is designed for those requiring a general understanding of marketing principles. Students are also given the opportunity to consider various topics including marketing communications, digital marketing, marketing analytics, international marketing, new products and innovations as well as entrepreneurial marketing and branding.

This course provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. Students have flexible program options including subject choices, full-time or part-time study options and studying over Autumn, Spring or Summer sessions.

Career options

Career options include management-level positions in industry or government.

Course intended learning outcomes

1.1	Apply creative problem-solving processes to address marketing issues and provide integrated solutions
2.1	Use high-quality written and verbal communication skills to collaborate effectively with others to work towards a common outcome
3.1	Analyse marketing practice decisions for social responsibility, taking into account knowledge of cultural diversity and Indigenous business perspectives
4.1	Integrate technical skills and professional principles within marketing practice

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

All applicants who do not meet the academic requirement may still be considered on the basis of:

a minimum of at least four years full time, or equivalent, relevant work experience.

The relevant work experience must be demonstrated through a C.V. and a Statement of Service, confirming the dates of employment and the position held within the organisation.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Recognition of prior learning

There is no recognition of prior learning available for this course.

Course duration and attendance

The course can be completed in one session of full-time or one year of part-time study. Students can commence and complete studies over Autumn, Spring or Summer sessions.

Course structure

The course comprises 24 credit points of study and consists of a combination of two core subjects (12 credit points) and two electives (12 credit points).

Course completion requirements

24734 Marketing Management		6cp
24710 Buyer Behaviour		6cp
Select 12 credit points of options:		12cp
24720 Applied Marketing Research	6cp
24752 Brand Management	6cp
24729 Digital Marketing for Managers	6cp
24749 Entrepreneurial Marketing Management	6cp
24750 Marketing Analytics	6cp
24713 Marketing Channel Management in a Digital World	6cp
24736 Marketing Communications	6cp
24757 Marketing Data Analysis	6cp
24730 Marketing Strategy	6cp
24760 Pricing and Revenue Management	6cp
24742 Product Innovation Management	6cp
24707 Strategic Business Marketing	6cp
24738 Strategic International Marketing	6cp
24706 Strategic Services Marketing	6cp
Total		24cp

Course program

Typical full-time and part-time programs are provided below, showing suggested study sequences for students commencing the course in Autumn session.

full time
Year 1
Autumn session
24734 Marketing Management		6cp
24710 Buyer Behaviour		6cp
Select 12 credit points of options		12cp
part time
Year 1
Autumn session
24734 Marketing Management		6cp
24710 Buyer Behaviour		6cp
Spring session
Select 12 credit points of options		12cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing, the Graduate Diploma in Marketing (C07135), and the Master of Marketing (C04382).