University of Technology Sydney

83566 Contemporary Fashion Styling

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2023 is available in the Archives.

UTS: Design, Architecture and Building: Design
Credit points: 6 cp

Subject level:

Undergraduate

Result type: Grade and marks

Description

This subject explores fashion styling and art direction in relation to the associated industries. Through a series of lectures, tutorials and project work, students research, analyse and consider the messages conveyed through fashion visual imagery, and use this as a basis for concept development and application towards, for example, a catwalk show, magazine or an advertising campaign.

Subject learning objectives (SLOs)

On successful completion of this subject, students should be able to:

1. understand the principles behind established presentation & styling methods
2. develop appropriate methods of initiating, expanding and supporting the work of the fashion designer
3. demonstrate presentation and communication skills appropriate to a target audience
4. initiate original ideas and concepts following client / market / predictions research
5. appreciate the requirements of the brief in the development of a visual identity
6. recognise the relationship between the designer and allied industry partners.

Content (topics)

The subject is facilitated through a combination of lectures & design studio. Where relevant, site visits will be planned into the program to promote research methods and inquiry. Lectures promote theoretical inquiry and observation of case studies and pre-empt design studio; they are forums for explanation and contextualisation of briefs. This subject allows students to put into practice knowledge already gained in the course, it also provides an opportunity to extend or deepen their learning in specific areas. The subject will cover the following topic areas:

  1. The conception of fashion styling.
  2. Analysing the creative image - understanding the message.
  3. The partners involved; their roles and functions and the relationship with the designer.
  4. The role that fashion media plays in society through marketing and promoting design.
  5. Working to a given brief.

Assessment

Assessment task 1: Assessment 1

Weight: 20%
Length:

2000 words plus 10 minute presentation

Assessment task 2: Assessment 2

Weight: 40%

Assessment task 3: Assessment 3

Weight: 40%
Length:

8 A4 Pages

Required texts

UTS Coursework Assessment Policy and Procedures Manual.

References

Bailey, A. 1988, The Passion for Fashion, Dragons World. Baudot, F. 1999, Fashion, the 20th Century, Universe Books. Bond. D, 1992, Glamour in Fashion, Guiness. Cotton, C. 2001, Imperfect Beauty: The Making of Contemporary Fashion Photography, V & A Museum. Godfrey, J. 1990, A Decade of I-deas, Penguin. Haore, S., Baron, F. 2002, Talking Fashion, Powerhouse Books. Hines, T. 2001, Fashion Marketing: Contemporary Issues, Butterworth-Heinemann. Horsting, V. 2000, Viktor & Rolf, Distributed Art Pub. James, D. 2000, Dazed & Confused, Booth-Clibborn Editions. Jobling, P. 1999, Fashion Spreads: Word and Image in Fashion Photography since 1980, Berg Pub. Ltd. Knight, N. 2000, The Impossible Image: Fashion Photography in the Digital Age, Phaidon Press. Lobenthal, J. 1990, Radical Rags, Abberville. Lurie. A, 2000, The Language of Clothes, second edition, Heinemann. Mackie, E S. 1997, Market a la Mode: Fashion, Commodity & Gender in the Tatler & the Spectator, John Hopkins Uni. Press. Malossi, G. 1998, The Style Engine: Spectacle, Identity, Design & Business, Monacelli Press. Naremore, J. & Bratlinger, P. 1991, Modernity & Mass Culture, Indiana Books. Polhemus, T., Proctor, L. 1987, Fashion & Anti-Fashion, Thames & Hudson. Radcliffe-Richards, J. 2001, Human Nature after Darwin: A Philosphical Introduction, Routledge. Ribeiro, A.1990, Dress & Morality, Batsford. Rothenstein, N. 1992, Four Hundred Years of Fashion, V & A. Widdows, L., McGuiness, J. 1997, Image Makers: Professional Styling, Hair and Make-up, Batsford Ltd. Wilson, E. 1992, Chic Thrills: A Fashion Reader, Pandora Books. Winters, A A., Goodman, S. 1984, Fashion Advertising & Promotion, Fairchild Publ. Winters, P F. 1996, What works in Fashion Advertising, Visual Reference Publ. Inc. Wolf, N. 1990, The Beauty Myth, Chatto & Windus.

Other resources

Journals available: Collections Fashion News Fashion Theory International Textiles Men's Collections Ragtrader Surface Design journal Textile View Vogue Australia Vogue Italia The first issues of Sportswear International, Sport & Street Collezioni, and *Surface are now available in Closed Reserve also. Online references www.firstview.com www.fuk.co.uk www.alexandermcqueen.co.uk www.condenast.co.uk www.versace.com www.style.com wgsn-edu.com (pin access only-available from subject coordinator) www.showstudio.com www.newmediacentre.com www.sleazenation.com www.shift.jp.org www.avant-mag.com www.hintmag.com www.ntouch.linst.ac.uk www.outpatient.com www.papermag.com www.projecta.net Free journals on the web Daily News Record: http://www.dnrnews.com/ International Herald Tribune: http://www.iht.com/IHT/FASH/ Ntouch: http://ntouch.linst.ac.uk/ journal from the London Institute of Fashion. Women's Wear Daily: http://www.wwd.com/ Daily News Record: http://www.dnrnews.com/ Mens Fashion Journal from Fairchild Publications. Suzy Menkes fashion columns appear in the Arts and Leisure section of the paper.