SMJ08204 Strategic Marketing

The Strategic Marketing sub-major develops competencies that allow decision-makers, such as marketing managers and business unit managers as well as general managers and chief executives, to develop, implement and evaluate marketing-oriented strategies that allow companies to compete successfully in environments in which they make decisions about business models that are affected by business-to-business, international and services contexts. It develops senior management competencies that enable organisations to implement strategic marketing decisions in a cross-functional and integrated manner.

Students in the Bachelor of Economics (C10348) must have completed 24109 Marketing and Customer Value as a prerequisite for this sub-major (chosen as an elective in CBK91078).

It is only available to Bachelor of Business students undertaking the MAJ08981 Advertising and Marketing Communications, MAJ08441 Marketing major or SMJ08138 Marketing sub-major.

Completion requirements