89921 Design Project Preliminary
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Credit points: 12 cp
Subject level:
Postgraduate
Result type: Grade and marksThere are course requisites for this subject. See access conditions.
Description
This subject is a program of individual supervised research or design. Assessment is made on submission of an original body of work which usually includes four elements: research, development, evaluation and report. Topics include research, new product development, packaging, pricing, promotion, advertising, product image, test marketing, strategies and tactics for existing products, services and societal marketing, legislation, and consumerism.