STM91123 Public Relations stream
The public relations stream focuses on how all kinds of organisations use communication to build relationships with publics. Students learn about the principles and practice of public relations and its many roles in business, government, and community based organisations. Course work includes writing for media, strategy and campaigns. Students also complete public relations internships with corporations, government and non-profits to gain work experience.
Completion requirements
54042 Principles of Public Relations | 8cp | ||
54043 Strategic Public Relations | 8cp | ||
54044 Media Writing Production | 8cp | ||
54045 Organisational Communication | 8cp | ||
Total | 32cp |