University of Technology Sydney

STM91123 Public Relations stream

The public relations stream focuses on how all kinds of organisations use communication to build relationships with publics. Students learn about the principles and practice of public relations and its many roles in business, government, and community based organisations. Course work includes writing for media, strategy and campaigns. Students also complete public relations internships with corporations, government and non-profits to gain work experience.

Completion requirements

54042  Principles of Public Relations  8cp
54043  Strategic Public Relations  8cp
54044  Media Writing Production  8cp
54045  Organisational Communication  8cp
Total  32cp