SMJ08111 Marketing Research
This sub-major extends and develops research, analytical and interpretive skills that allow marketing analysts and managers carry out and evaluate practical and useful marketing research. It deals extensively with the research design and associated analytical tasks. Students undertaking this sub-major develop skills necessary for careers in analytical or research fields.
Completion requirements
| 24750 Marketing Analytics | 6cp | ||
| 24757 Marketing Data Analysis | 6cp | ||
| Select 12 credit points of options: | 12cp | ||
| 24713 Marketing Channel Management in a Digital World | 6cp | ||
| 24736 Marketing Communications | 6cp | ||
| 24760 Pricing and Revenue Management | 6cp | ||
| 24742 Product Innovation Management | 6cp | ||
| 24707 Strategic Business Marketing | 6cp | ||
| 24738 Strategic International Marketing | 6cp | ||
| 24706 Strategic Services Marketing | 6cp | ||
| Total | 24cp |