87555 VC Project: Design Practice
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particular session, location and mode of offering is the authoritative source
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Subject handbook information prior to 2021 is available in the Archives.
Credit points: 6 cp
Subject level:
Undergraduate
Result type: Grade and marksRequisite(s): 87335 VC Project: Sequence and Narrative AND 87445 VC Project: Visualising Experience
Description
This subject focuses on the professional demands of visual communication practice. Students present project briefs integrating client consultation, teamwork, user studies, case studies, production sourcing, professional specification writing, pre- and post-production detailing and business. Students are called upon to research, analyse, process and present visualised concepts for complex projects real or equivalent to those undertaken in practice. This may occur in both individual and group-based projects.
Subject learning objectives (SLOs)
On successful completion of this subject, students should be able to:
| 1. | undertake primary research (with a focus on users for content generation and /or testing) including but not limited to observation and conversational techniques and the analysis of material |
|---|---|
| 2. | undertake secondary research including but not limited to library and internet research |
| 3. | experiment and investigate systems of organisation and visual language |
| 4. | originate diverse and imaginative ideas as hand or technologically generated visuals |
| 5. | develop original visuals relevant to the specific demands of the project brief |
| 6. | comprehensively process visuals through critical reflection, evaluation and refinement |
| 7. | demonstrate sensitivity to media selection, use, application and specification |
| 8. | visually communicate solutions with clarity and functionality |
| 9. | produce visual work which has impact and engages the intended viewer/audience |
| 10. | present project solutions in visual, oral and written forms with thought, care and skill |
| 11. | demonstrate a knowledge of business practice and management |
| 12. | manage project development and completion within a given time constraint. |
Course intended learning outcomes (CILOs)
This subject also contributes to the following Course Intended Learning Outcomes:
- Practice cultural principals and protocols required to work in Indigenous contexts. (A.3)
- Work cooperatively and professionally as part of a team, initiate partnerships with others, take a leadership role when required, and constructively contribute to peer learning. (C.1)
- Communicate an informed well-researched viewpoint. (C.2)
- Create designs that respond to their context in formally or conceptually innovative ways. (I.1)
- Advance ideas through an exploratory and iterative design process. (I.2)
- An ability to critique your own work and the work of others with reference to standards drawn from contemporary design practice. (P.1)
Teaching and learning strategies
Lecture / Tutorial; self-reflection; simulation of professional practice; project management skills; thinking through making; critical thinking through visual research.
Content (topics)
• Time management and writing budgets for professional design practice
• Pitching concepts in response to a design brief
• Developing comprehensive visuals to show design progress in client presentations
• Refining designs to a professional standard
• Developing information graphics to communicate budget and timesheets
• Journaling as a way to document thinking through making
Assessment
Assessment task 1: Concept Pitch
| Objective(s): | This task addresses the following subject learning objectives: 10, 2, 3 and 4 This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.): .3, .5, .5, C.1, C.2 and I.2 |
|---|---|
| Weight: | 25% |
Assessment task 2: Design Response – interim presentation and final solution
| Objective(s): | This task addresses the following subject learning objectives: 10, 3, 4, 5, 6, 7, 8 and 9 This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.): .3, .5, .6, C.1, I.1 and P.1 |
|---|---|
| Weight: | 50% |
Assessment task 3: Project Management Report
| Objective(s): | This task addresses the following subject learning objectives: 1, 11, 12 and 2 This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.): .3, .5, .5, .6 and A.3 |
|---|---|
| Weight: | 25% |
Required texts
A 'reader' has been compiled for this subject, available to download from Course Documents in UTS Online. You are expected to read or view the text each week BEFORE your tutorial. Where relevant, additional texts will be introduced by the individual project tutors.