21656 Sport Marketing and Media

6cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 27161 Sport Marketing
Undergraduate

Description

This subject explores marketing concepts as they relate to the funding, promotion and the commercial development of sport. The subject explores sport marketing strategies, sport advertising, sport publicity, sport sponsorship and promotion across various levels of sport organisations.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.