C10371v1 Bachelor of Communication (Digital and Social Media)
Award(s): Bachelor of Communication (Digital and Social Media) (BComm)UAC code: 600007 (Autumn session)
CRICOS code: 087738E
Commonwealth supported place?: Yes
Load credit points: 144
Course EFTSL: 3
Location: City campus
Notes
Students who commenced the Bachelor of Arts in Communication (Digital and Social Media) before 2016 can view their course program at Course transition arrangements.
Overview
Career options
Course intended learning outcomes
Admission requirements
External articulation
Course duration and attendance
Course structure
Course completion requirements
Course diagram
Course program
Honours
Other information
Overview
The rapidly evolving digital communications industries require practitioners who are technologically literate, culturally sophisticated, innovative and resourceful. This degree introduces students to key debates around the role of social media in everyday life and focuses on developing innovative and analytical solutions to problems through the use of digital and social media. It also provides students with practical skills in social media management, user experience and user interface design, and digital marketing.
The degree offers a comprehensive introduction to digital and social media as a social phenomenon and future career pathway. The degree is one of first media degrees in Australia to specifically focus on social media, is taught by content experts and industry practitioners and is well-recognised within industry. Graduates are technologically literate, analytically sophisticated, innovative and resourceful.
Career options
Career options include social media manager, UX/UI designer, digital campaign manager, prototype designer, digital entrepreneur, policy analyst, digital content producer, digital marketing specialist, and communications officer.
Course intended learning outcomes
This course engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:
| 1.1 | Possess a well-developed awareness of professional practice in the context of the communication industries |
| 1.2 | Apply theoretically informed understanding of the communication industries in independent and collaborative projects across a range of media |
| 2.1 | Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of the communication industries |
| 2.2 | Be reflexive critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative, with an ability to evaluate their own and others' work |
| 3.1 | Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange |
| 3.2 | Employ professional skills responsibly and respectfully in a global environment |
| 4.1 | Possess a critical understanding of the importance of Aboriginal and Torres Strait Islander peoples within contemporary Australian politics, history and culture |
| 4.2 | Integrate knowledge of Indigenous issues in professional practices and engage responsibly in communicating with and about Indigenous people and communities |
| 5.1 | Possess the awareness of ethical practice in the personal, political and professional contexts of civil society |
| 5.2 | Possess the skills to behave ethically in personal and professional contexts |
| 6.1 | Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts |
| 6.2 | Demonstrate digital literacy and production skills across a range of media and media texts |
Key
The first digit of each CILO indicates the relevant graduate attribute:
- Professional Readiness
- Critical and Creative Inquiry
- International and Intercultural Engagement
- Indigenous Competencies
- Active Citizenship
- Effective Communication
Admission requirements
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
External articulation
The Faculty of Arts and Social Sciences has established credit recognition packages with the following institutions:
- UTS Insearch: Diploma of Communication
- Nanyang Polytechnic, Singapore
- Temasek Polytechnic, Singapore
- Ngee Ann Polytechnic, Singapore
Course duration and attendance
The course is offered on a three-year, full-time basis.
Course structure
Students must complete 144 credit points consisting of 24 credit points of core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), and 24 credit points of cross-disciplinary electives. Students who do not meet the requirements to study the second major complete elective subjects.
Industrial training/professional practice
Students can elect to undertake a professional internship in industry.
Course completion requirements
| STM91104 Communication core | 24cp | |
| CBK91115 Cross-disciplinary electives | 24cp | |
| CBK91133 Major/Electives | 48cp | |
| MAJ10050 Digital and Social Media | 48cp | |
| Total | 144cp |
Course diagram
Course program
A typical course program is shown below for students commencing in Autumn, Spring or Summer session.
All students choose a second major stream when enrolling in their first session. This 16-credit-point stream consists of two major subjects from another major. Students can choose any second major (excluding Media Arts and Production) and, subject to meeting criteria, they can apply to continue with their chosen second major (the remaining 32 credit points, i.e. another four subjects).
Students who choose not to continue with their second major choice or who do not meet the eligibility criteria continue in their course by choosing 32 credit points of electives (i.e. four subjects).
| Autumn commencing | ||
| Year 1 | ||
| Autumn session | ||
| 54000 Citizenship and Communication | 8cp | |
| 54060 Understanding Digital Audiences | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91135 Stream choices | 16cp | |
| Spring session | ||
| 54001 Digital Literacies | 8cp | |
| 54061 Digital Media: Marketing, Metrics and Data | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91135 Stream choices | 16cp | |
| Year 2 | ||
| Autumn session | ||
| 54002 Communicating Difference | 8cp | |
| 54062 Digital Experience Design | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91136 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
| Spring session | ||
| 54063 Code as Literacy, Commodity, Infrastructure | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91115 Cross-disciplinary electives | 24cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91136 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
| Year 3 | ||
| Autumn session | ||
| 54064 Digital Publishing for Apps | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91115 Cross-disciplinary electives | 24cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91136 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
| Spring session | ||
| 54065 Digital Futures | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91115 Cross-disciplinary electives | 24cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91136 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
| Spring commencing | ||
| Year 1 | ||
| Spring session | ||
| 54001 Digital Literacies | 8cp | |
| 54061 Digital Media: Marketing, Metrics and Data | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91135 Stream choices | 16cp | |
| Year 2 | ||
| Autumn session | ||
| 54000 Citizenship and Communication | 8cp | |
| 54060 Understanding Digital Audiences | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91135 Stream choices | 16cp | |
| Spring session | ||
| 54063 Code as Literacy, Commodity, Infrastructure | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91136 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91115 Cross-disciplinary electives | 24cp | |
| Year 3 | ||
| Autumn session | ||
| 54062 Digital Experience Design | 8cp | |
| 54064 Digital Publishing for Apps | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91136 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
| Spring session | ||
| 54065 Digital Futures | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91136 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91115 Cross-disciplinary electives | 24cp | |
| Year 4 | ||
| Autumn session | ||
| 54002 Communicating Difference | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91136 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91115 Cross-disciplinary electives | 24cp | |
| Summer commencing | ||
| Year 1 | ||
| Summer session | ||
| 54000 Citizenship and Communication | 8cp | |
| Select 16 credit points from the following: | 16cp | |
| CBK91115 Cross-disciplinary electives | 24cp | |
| Year 2 | ||
| Autumn session | ||
| 54002 Communicating Difference | 8cp | |
| 54060 Understanding Digital Audiences | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91118 Stream choices | 16cp | |
| Spring session | ||
| 54001 Digital Literacies | 8cp | |
| 54061 Digital Media: Marketing, Metrics and Data | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91118 Stream choices | 16cp | |
| Year 3 | ||
| Autumn session | ||
| 54062 Digital Experience Design | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91115 Cross-disciplinary electives | 24cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91120 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
| Spring session | ||
| 54063 Code as Literacy, Commodity, Infrastructure | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91120 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
| Year 4 | ||
| Autumn session | ||
| 54064 Digital Publishing for Apps | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91120 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
| Spring session | ||
| 54065 Digital Futures | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91120 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
Honours
The Bachelor of Communication (Honours) (C09047) is available with an additional year of full-time study for eligible students.
Other information
Further information is available from the UTS Student Centre on:
telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS