21962 Venue Management

Description

This subject examines the principles of venue design, planning, management and operations for public assembly venues. Venues covered in the subject include stadia; tourist attractions; performing art centres; museums; multipurpose arenas; and convention and exhibition centres. The subject covers the historical significance of venues, governance, ownership, feasibility, triple bottom line sustainability, asset management, revenue streams, risk management, safety and security, market segmentation/customer service, performance benchmarking, and traffic management. The subject utilises guest speakers from iconic venues, case studies, site visits, industry and linked assessment.