MAJ08441 Marketing
The Marketing major develops a deep understanding of marketing so that managers can drive organisational growth through a profitable implementation of marketing thinking and strategies. It develops practical marketing competencies and essential skills to implement marketing-oriented strategies that allow companies to improve their performance.
Bachelor of Economics students must have completed 24108 Marketing Foundations as a prerequisite for this major (chosen as an elective in CBK91078).
Anti-requisites: SMJ08137 Advertising, SMJ08138 Marketing
Completion requirements
| 24202 Consumer Behaviour | 6cp | ||
| 24309 Marketing Research | 6cp | ||
| 24210 Integrated Marketing Communications | 6cp | ||
| 24415 Marketing Planning and Strategy | 6cp | ||
| 24100 Applied Project in Marketing (Capstone) | 6cp | ||
| Select 18 credit points of options: | 18cp | ||
| 24211 Branding | 6cp | ||
| 24999 Business Internship | 6cp | ||
| 24205 Business-to-Business Marketing | 6cp | ||
| 24104 Digital Marketing and Social Media | 6cp | ||
| 24212 Entrepreneurial Marketing | 6cp | ||
| 24220 International Marketing | 6cp | ||
| 24331 Marketing Analytics and Decisions | 6cp | ||
| 24222 Marketing Channels | 6cp | ||
| 24224 Pricing Strategies and Tactics | 6cp | ||
| 24223 Product Innovation Marketing | 6cp | ||
| 24306 Services Marketing | 6cp | ||
| Total | 48cp |