C10324v3 Bachelor of Design in Visual Communication Bachelor of Creative Intelligence and Innovation
Award(s): Bachelor of Design in Visual Communication (BDesign)Bachelor of Creative Intelligence and Innovation (BCIInn)
UAC code: 609555 (Autumn session)
CRICOS code: 079754E
Commonwealth supported place?: Yes
Load credit points: 240
Course EFTSL: 5
Location: City campus
Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Course duration and attendance
Course structure
Course completion requirements
Course program
Professional recognition
Other information
Overview
The Bachelor of Design in Visual Communication offers a practice-based approach to learning visual communication. Throughout the course, the creation of new design solutions is driven by rigorous and critical exploration of methods, materiality and technology, and understanding the influence of globalisation, digitisation, complexity and interactivity.
Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.
Teaching centres on design studios that integrate practice-oriented learning through tasks that parallel the processes which professionals undertake in industry. A combination of interdisciplinary subjects, industry projects, internships, competitions and international studios develop flexibility and confidence in working across the diverse environments that constitute contemporary design practice. Students are required to undertake the Professional Experience Program that includes a mandatory 160-hour industry work placement.
The course is structured to allow students to focus on areas of specialisation. Throughout all stages, the course requires students to develop an understanding of their own individual design language and theoretical position in relation to historic and contemporary contexts.
By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own across disciplines. These creative intelligence competencies enable graduates to navigate in a rapidly changing world.
Course aims
The course aims to support and foster a creative and explorative attitude towards the design process, where research and practice are consolidated in design outcomes. It cultivates a collaborative and global vision of design. Through a variety of interdisciplinary subjects, industry projects and international studios, students develop the flexibility and confidence to work in the divergent and novel environments of contemporary visual communication practice.
Throughout the degree students progress through studies and skills development in the areas of form, content, context and concept. First year introduces the key formal concerns of visual communication including image, typography, composition and hierarchy. Second-year subjects engage more closely with content and the interdependencies of form and content. A contextual understanding of design as an outwardly focused activity is developed in third year, with closer studies of audience, society, ethics and industry.
Career options
Career options include design roles in graphic design, publishing, advertising, animation, film, television, exhibition, government agencies, and not-for-profit and corporate sectors.
By being creative thinkers, initiators of new ideas, scenario planners, global strategists, open network designers or sustainable futures innovators within their chosen field of study, graduates maximise the potential of their chosen profession, making them highly sought after graduates with the ability to identify and develop solutions to some of the most complex issues that face their disciplines and society.
Course intended learning outcomes
| A.1 | Apply sensitive and respectful behaviours in diverse social and cultural contexts |
| A.2 | Awareness of and/or engagement with sustainable and socially responsible practices |
| A.3 | Reflective approaches to design practice |
| A.4 | Cultural awareness required to work sensitively in Indigenous contexts |
| C.1 | Professional and academic visual, oral and written presentation skills |
| C.2 | A capacity to collaborate effectively in a variety of group work contexts |
| CII.1.1 | Identify and represent the components and processes within complex systems and organise them within frameworks of relationships |
| CII.1.2 | Select, apply and evaluate various techniques and technologies for investigating and interpreting complex systems |
| CII.1.3 | Discern common qualities of complex systems and model their behaviour |
| CII.1.4 | Generate insights from the creative translation of models and patterns across different systems |
| CII.2.1 | Recognise the nature of open, complex, dynamic and networked problems |
| CII.2.2 | Explore the relevance of patterns, frameworks, approaches and methods from different disciplines, professional practices or fields of inquiry for gaining insights into particular problems, proposals, practices, contexts and systems |
| CII.2.3 | Analyse problem situations or contexts from multiple disciplinary or personal perspectives and integrate findings in creative and useful ways |
| CII.2.4 | Test the value of different patterns, frameworks and methods for exploring and addressing complex challenges |
| CII.2.5 | Interrogate and generate ways to create value and evaluate outcomes. |
| CII.2.6 | Examine, articulate and appreciate the speculative or actual value of outcomes for different stakeholders, communities or cultures over time |
| CII.3.1 | Communicate, explore, network and negotiate in ways that are inclusive of and mine for ideas from diverse disciplines |
| CII.3.2 | Design, develop and apply appropriate team-based decision making frameworks and participate collaboratively in teams according to proposed intentions |
| CII.3.3 | Use a range of appropriate media, tools, techniques and methods creatively and critically in multi-disciplinary teams to discover, investigate, design, produce and communicate ideas or artefacts |
| CII.3.4 | Articulate often-complex ideas simply, succinctly and persuasively to a diverse team or audience |
| CII.3.5 | Create environments to support inspiration and reflexivity so that inter- and trans-disciplinary practices can develop and thrive |
| CII.3.6 | Recognise problems, challenges and opportunities that require transdisciplinary practices and assemble relevant teams to begin dealing with those problems, challenges and opportunities |
| CII.4.1 | Identify significant issues, challenges or opportunities and assess potential to act creatively on them |
| CII.4.2 | Work within different community, organisational or cultural contexts to design and develop ideas, strategies and practices for betterment |
| CII.4.3 | Make decisions that recognise the humanity of others by engaging ethically and sensitively to the values of particular groups, communities, organisations or cultures |
| CII.4.4 | Take a leadership role in identifying and working to address community, organisational or cultural issues, challenges and opportunities through innovation |
| CII.5.1 | Imagine and design initiatives within existing organisational structures (intrapreneurship) or by building a new context (entrepreneurship) |
| CII.5.2 | Explore and articulate the transformation required to create and implement innovation, with sensitivity to the creative destruction that this requires |
| CII.5.3 | Identify required capabilities for realising an idea and create a venture team to achieve the aspirations of a particular innovation |
| CII.5.4 | Communicate confidently and with diplomacy to influence essential stakeholders or decision makers and to achieve impact |
| I.1 | Capacity to create designs that respond to their context in formally or conceptually innovative ways |
| I.2 | Advance ideas through an exploratory and iterative design process |
| P.1 | Independent development of high level technical and craft skills for the production, presentation and documentation of your work |
| P.2 | Awareness of and/or engagement with the local and global design community |
| P.3 | Understanding of academic and professional ethics, copyright and appropriate acknowledgement of intellectual property |
| P.4 | An ability to critique your own work and the work of others with reference to standards drawn from contemporary design practice |
| R.1 | Development of relevant insights and arguments from research |
| R.2 | Employ a range of qualitative research approaches including practice-led visual and material exploration and social and participatory methods |
Key
CII = Creative Intelligence and Innovation course intended learning outcomes (CILOs)
Admission requirements
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
Admission to the combined degree is on merit according to the admissions policy for the Bachelor of Design in Visual Communication.
UTS: Design, Architecture and Building may consider applications based on the results of the Special Tertiary Admissions Test (STAT) if students lack academic qualifications but have extensive professional experience. The STAT is conducted through the Universities Admissions Centre.
Students must refer to the inherent requirements for all degrees offered by Design and Architecture in the Faculty of Design, Architecture and Building.
Non-current school leavers are selected on the basis of academic merit or on the basis of portfolio and interview rank.
Applicants are advised to submit an optional portfolio by Tuesday 31 October 2017.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
International students
International students (excluding those studying in an Australian high school) must submit an application to UTS International (in person, by mail or online) or through an accredited UTS representative.
Applicants must submit the following material:
- a six-page digital portfolio in PDF format (landscape) of their work; this may include images, animation or video (max. size 5MB)
- one of the PDFs must be a 150–200-word written submission that selects and identifies one of the submitted pieces of work, and addresses the aim of the work and why it succeeded (to enable this PDF to be easily viewed, text must be supplied in 16-point Helvetica font, with 1.5 line spacing).
Course duration and attendance
The course is offered on a four-year, full-time basis.
Course structure
Students must complete 240 credit points, comprising 144 credit points in visual communication and 96 credit points in creative intelligence and innovation. The creative intelligence and innovation subjects are undertaken in accelerated form within July and Summer sessions during the first three years of study, and through one full year of study after completion of the professional degree. The Bachelor of Creative Intelligence and Innovation is not offered as a separate degree, but is completed only in combination with the professional degree program.
Industrial training/professional practice
In the final year of the Bachelor of Creative Intelligence and Innovation, students can undertake between 6 and 12 credit points of internship (work experience) that relates to innovation within their research, career development or core degree specialisations. For students undertaking 12 credit points of internship, international internships may be negotiated.
This course involves significant industry engagement as part of the learning process. Students may be required to relinquish intellectual property when they opt in to certain industry-related experiences, particularly relating to internships and capstone projects.
Course completion requirements
| STM91427 Core Subjects (Visual Communication) | 108cp | |
| STM91424 Design Studies | 24cp | |
| CBK91878 Electives | 12cp | |
| STM90839 Core subjects (Creative Intelligence and Innovation) | 96cp | |
| Total | 240cp |
Course program
A typical program is shown below.
| Year 1 | ||
| Autumn session | ||
| 87631 VC Design Studio: Text and Image 1 | 12cp | |
| 87100 VC Project: Ways of Seeing | 6cp | |
| 85502 Researching Design Histories | 6cp | |
| July session | ||
| 81511 Problems to Possibilities | 8cp | |
| Spring session | ||
| 87632 VC Design Studio: Text and Image 2 | 12cp | |
| 87222 VC Project: Symbols and Systems | 6cp | |
| 85503 Thinking Through Design | 6cp | |
| Summer session | ||
| 81512 Creative Practice and Methods | 8cp | |
| Year 2 | ||
| Autumn session | ||
| 87731 VC Design Studio: Narrative, Form and Time | 12cp | |
| 87441 VC Project: Contexts of Visual Communication | 6cp | |
| Select 6 credit points of options | 6cp | |
| July session | ||
| 81513 Past, Present, Future of Innovation | 8cp | |
| Spring session | ||
| 87443 VC Project: Typography in Context | 6cp | |
| 87009 VC Project: Visualising Experience | 12cp | |
| 85202 Design Futuring | 6cp | |
| Summer session | ||
| 81514 Creativity and Complexity | 8cp | |
| Year 3 | ||
| Autumn session | ||
| 87832 VC Design Studio: Design Practice | 12cp | |
| 85302 Social Media Cultures | 6cp | |
| 87012 VC Project: Research Through Design | 6cp | |
| July session | ||
| 81515 Leading Innovation | 8cp | |
| Spring session | ||
| 87011 VC Design Studio: Visual Communication and Emergent Practices | 6cp | |
| 87010 VC Project: Socially Responsive Design | 12cp | |
| Select 6 credit points of options | 6cp | |
| Summer session | ||
| 81516 Initiatives and Entrepreneurship | 8cp | |
| Year 4 | ||
| Autumn session | ||
| Select 6 credit points from the following: | 6cp | |
| 81521 Envisioning Futures | 6cp | |
| 81528 New Knowledge-making Lab | 6cp | |
| 81531 Industry Innovation Project | 12cp | |
| 81522 Innovation Internship A | 6cp | |
| Spring session | ||
| 81524 Professional Practice at the Cutting Edge | 6cp | |
| 81532 Creative Intelligence Capstone | 12cp | |
| Select 6 credit points from the following: | 6cp | |
| 81525 Innovation Internship B | 6cp | |
| 81523 Speculative Start-up | 6cp | |
| 81541 Research Proposal | 6cp | |
Professional recognition
Graduates are eligible for membership of the Design Institute of Australia (DIA) and the Australian Graphic Design Association (AGDA).
Other information
Further information is available from:
UTS Student Centre
telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS
UTS: Design, Architecture and Building