86150 Consumer Environments
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Credit points: 6 cp
Subject level:
Undergraduate
Result type: Grade and marksThere are course requisites for this subject. See access conditions.
Description
This subject explores the design of tangible and intangible communication environments. This includes tangible channel environments represented by stores, shopping centres and service venues, and intangible channels such as new media and the internet. The application of marketing theory and the notion of brand and its realisation within these environments is explored through a series of design projects. Conceptual strategy, concept design, client presentation techniques and contract documents including working drawings are included within the assessment.
Subject learning objectives (SLOs)
On successful completion of this subject, students should be able to:
| 1. | carry out corporate identity and interior design projects according to a design method |
|---|---|
| 2. | employ techniques for research, analysis and evaluation of corporate identity and interior design projects |
| 3. | use information retrieval services effectively for corporate identity and interior design projects |
| 4. | obtain information from a variety of sources related to corporate interior design projects |
| 5. | participate in individual and group activities related to corporate identity and interior design projects |
| 6. | present effective visual, verbal and/or written material for corporate identity and interior design projects |
| 7. | develop and respond to briefing for corporate identity and interior design projects |
| 8. | create documents for construction of corporate interior design projects. |
Teaching and learning strategies
Face-to-face sessions will incorporate a range of active learning strategies including experimentation, modelling, presentations, videos, simulations, and discussion alongside case studies, field studies, readings and reflection. These will be complimented by independent and group student engagement with projects through iterative exploration of design propositions, research and development.
Content (topics)
This subject addresses the following issues and topics :
1. Communication environments.
2. Branding and its application across media, identity, environment and experience.
3. Research, analysis and strategy formulation.
4. Marketing theory and its application
5. Methodologies for generating design solutions (graphic, environmental, communications and experience) within this medium
6. The fundamentals of retailing and the role of branding and its expression across existing and emerging distribution channels.
7. Presentation methods, both visual and verbal
Assessment
Assessment task 1: Analysis Exercise
| Weight: | 30% |
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Assessment task 2: Research Analysis and Strategy Formulation
| Weight: | 30% |
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Assessment task 3: Concept Realisation
| Weight: | 40% |
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