SMJ08131 Advanced Advertising
The Advanced Advertising sub-major provides specialised study in advertising management, developing hands-on experience in applying the principles and best practices that underlie contemporary advertising. This sub-major is offered at the City campus and is only available to Bachelor of Business students undertaking the MAJ08441 Marketing major.
Anti-requisites: MAJ08063 Extended Marketing, MAJ08116 Marketing Communication
Completion requirements
24510 Advertising Research | 6cp | ||
59333 Advertising Strategies | 6cp | ||
59330 Advertising Practice | 6cp | ||
24207 Media Planning | 6cp | ||
Total | 24cp |