MAJ08063 Extended Marketing

This major has an in-depth focus on all aspects of the marketing functional area. It provides specialised study in marketing, developing hands-on experience in applying the principles and best practices that underlie contemporary marketing. It also provides an opportunity to focus on marketing strategy or research that is critical for effectively and efficiently marketing products and services.

Anti-requisites: MAJ08441 Marketing, MAJ08116 Marketing Communication, SMJ08137 Advertising, SMJ08138 Marketing, SMJ08132 Marketing Research, SMJ08204 Strategic Marketing, SMJ08131 Advanced Advertising

Completion requirements