87441 VC Project: Contexts of Visual Communication
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Subject handbook information prior to 2018 is available in the Archives.
Credit points: 6 cp
Subject level:
Undergraduate
Result type: Grade and marksRequisite(s): 87632 VC Design Studio: Text and Image 2 AND 87222 VC Project: Symbols and Systems
Description
This subject requires students to explore how visual communication, design-led approaches and projects can engage with and impact social issues. Through a series of visual exercises, design-led explorations and secondary research, students come to understand the contexts in which visual communication practitioners work which align with their own values, and how they can effectively use creative practices and processes to impact particular social issues. These issues may include the implications of technological change, social responsibility, gender inequality and sustainability, enabling students to connect with contemporary design conversations.
Subject learning objectives (SLOs)
On successful completion of this subject, students should be able to:
| 1. | Analyse and synthesise complex ideas generated through exploratory visual communication design-led and secondary research strategies |
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| 2. | Develop relevant insights and persuasive arguments from research, supported with academic references |
| 3. | Clearly present work through visual, oral and written communication strategies |
Course intended learning outcomes (CILOs)
This subject also contributes to the following Course Intended Learning Outcomes:
- Professional and academic visual, oral and written presentation skills (C.1)
- Understanding of academic and professional ethics, copyright and appropriate acknowledgement of intellectual property (P.3)
- Development of relevant insights and arguments from research (R.1)
- Employ a range of qualitative research approaches including practice-led visual and material exploration and social and participatory methods (R.2)
Teaching and learning strategies
Weekly sessions of a lecture and studio. Students discuss and present ideas, work in small learning groups for the development of visual communication design-led explorations and secondary research, writing and work individually on developing ideas and representing them visually.
Sessions with library staff where students are oriented to the catalogue, database searches and the use of an appropriate referencing tool to support a self-directed design-led investigation.
Studio sessions will give students the opportunity to discuss questions about the weekly topic/content with peers and with a studio leader; to collaborate on activities directly relevant to key ideas and to develop skills as a visual communication design practitioner.
Students have the opportunity to take ownership of the ideas encountered in readings, research and the lectures. While the studio leader will facilitate discussion and offer expert insight and direction where needed, students are primarily responsible for the mood of the studio sessions.
Digital and analogue outcomes are delivered as printed and online submissions.
Content (topics)
- Introduction to the contexts in which visual communication design practitioners work
- Identifying and exploring visual communication projects and approaches that effectively impact social issues
- Visual communication design-led research processes, secondary literature research, documenting and collating research outcomes, and report writing.
Assessment
Assessment task 1: Project 1 ? Exploring an issue
| Intent: | Project 1 – Exploring an issue In this project you will identify a particular issue that relates to your personal values, interests, experiences and knowledge. You will explore the significance of the issue and opportunities for action through secondary research and visual methods. | ||||||||||||||||
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| Objective(s): | This task addresses the following subject learning objectives: 1, 2 and 3 This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.): C.1, P.3 and R.1 | ||||||||||||||||
| Type: | Report | ||||||||||||||||
| Groupwork: | Individual | ||||||||||||||||
| Weight: | 45% | ||||||||||||||||
| Criteria linkages: |
SLOs: subject learning objectives CILOs: course intended learning outcomes |
Assessment task 2: Project 2 ? Positioning your practice in relation to an issue
| Intent: | Project 2 – Positioning your practice in relation to an issue. In this task you will employ additional secondary research and design-led research strategies to explore opportunities for visual communication design associated with your chosen issue. This will be evidenced in a research report collating a series of visual exercises, additional secondary research, written summaries and critical reflections identifying insights and learnings that will inform your future practice. | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objective(s): | This task addresses the following subject learning objectives: 1, 2 and 3 This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.): C.1, R.1 and R.2 | ||||||||||||||||
| Type: | Report | ||||||||||||||||
| Groupwork: | Individual | ||||||||||||||||
| Weight: | 55% | ||||||||||||||||
| Criteria linkages: |
SLOs: subject learning objectives CILOs: course intended learning outcomes |
Minimum requirements
Students must achieve an overall minimum mark of 50% to pass this subject.
