84813 Product Design Professional Communication

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2018 is available in the Archives.

UTS: Design, Architecture and Building: Design
Credit points: 6 cp
Result type: Grade and marks

Requisite(s): 84811 Smart Design

Description

Professional communication of design intent at various stages of the design process is critical in ensuring that clients, design team members and various stakeholders are able to understand, participate and respond to the inherit complexities addressed in integrated product design projects. This subject brings together techniques and methods of communication specific to the integrated product design profession. It develops students' ability to evaluate and employ appropriate communication strategies for whatever situation is presented to them. Students develop a deeper understanding of the different methods of communication available to integrated product designers.

Subject learning objectives (SLOs)

1.	Consolidate a number of presentation techniques in a cohesive manner.
2.	Deliver well structured presentations to clearly communicate design work.
3.	Clear and effective digital communication of design work.
4.	Effective application of design methodologies to generate innovative product design outcomes.
5.	Critical reflection and evaluation on communication process.

Course intended learning outcomes (CILOs)

This subject also contributes to the following Course Intended Learning Outcomes:

• Value for richly diverse and sustainable human cultures and environmental ecologies (A.4)
• Effective visual communication skills (C.2)
• Ability to work in teams and in multi-disciplinary contexts (C.4)
• Demonstrated ability for problem setting and problem solving (I.1)
• Ability to propose, develop and rethink ideas (I.4)
• Industry specific practical and digital skills (P.1)

Teaching and learning strategies

The subject combines lectures, 2h tutorials and 2h computer workshops per week. Lectures, tutorials and workshops will teach students to present themselves and their work in a professional manner to prospective employers.

Content (topics)

• Structuring presentations
• Use of design methodologies
• Communication of all stages of the design process
• Presentation of design work
• Advanced level of Photoshop, Illustrator and Indesign techniques

Assessment

Assessment task 1: Professional Design Project

Intent:	Aim To undertake an International Design Competition, or to undertake a University Industry Collaboration (UIC) project. Please see external brief(s) for clarification.
Objective(s):	This task addresses the following subject learning objectives: 2, 3 and 4 This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.): C.4, I.1, I.4 and P.1
Type:	Project
Groupwork:	Individual
Weight:	50%

Assessment task 2: Cover Letter and CV

Intent:	Aim Prepare a Cover Letter and Curriculum Vitae to apply for a design position. Parameters Select an advertised design position and tailor your Cover Letter and CV as if you were applying for that particular position. Deliverables These items are due at the conclusion of the project: Cover Letter One A4 page, submitted both in hardcopy and digital format. CV On A4, as many pages as required, submitted both in hardcopy and digital format. Include the selected job advertisement both in hardcopy and digital format. Physical submission details 1. Hand deliver your hardcopies to your studio leader by the end of your studio class. Digital submission details 1. Save your file as a pdf and name it: Tutorfirstname_Studentlastname_Studentfirstinitial_CV_2_84813_16.pdf For example John Smith in Nancy's group would have a file named: Nancy_Smith_J_CV_2_84813_16.pdf 2. Got to Drop Volume and open folder: 84813 – IPD Professional Communication 3. Submit your file.
Objective(s):	This task addresses the following subject learning objectives: 3 This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.): .6 and C.2
Type:	Project
Groupwork:	Individual
Weight:	20%

Assessment task 3: Folio of Design Work

Intent:	Aim Prepare a comprehensive portfolio of your design work, optimised and formatted for viewing on a digital tablet such as an iPad. Deliverables Your portfolio, submitted in digital format. Digital submission details 1. Save your file as a pdf and name it: Tutorfirstname_Studentlastname_Studentfirstinitial_Portfolio_3_84813_16.pdf For example John Smith in Nancy's group would have a file named: Nancy_Smith_J_Portfolio_3_84813_16.pdf 2. Got to Drop Volume and open folder: 84813 – IPD Professional Communication 3. Submit your file.
Objective(s):	This task addresses the following subject learning objectives: 1, 3 and 5 This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.): A.4, C.4 and P.1
Type:	Project
Groupwork:	Individual
Weight:	30%

References

Boundy, A.W. 2012, Engineering drawing, 8th edn, McGraw-Hill Publishers, North Ryde, N.S.W.

Eissen, K. & Steur, R. 2011, Sketching: the basics, Page One Pub., Singapore.

Eissen, K. & Steur, R. 2007, Sketching: drawing techniques for product designers, Page One, Singapore.

Hampton, M. 2010, Figure drawing: Design and invention, Hampton, Michael.

Henry, K. 2012, Drawing for product designers, Laurence King, London.

Kumar, V. 2013, 101 Design Methods: a Structured Approach for Driving Innovation in Your Organization, Wiley, Hoboken, N.J.

Leech, T., Leech, T. & Ebrary, I. 2004, How to prepare, stage, and deliver winning presentations, American Management Association, New York.

Linton, H. 2012, Portfolio design, 4th edn, W.W. Norton & Co., New York.

Lupton, E. & Phillips, J.C. 2008, Graphic design: the new basics, Princeton Architectural Press, New York.

Martin, B. & Hanington, B.M. 2012, Universal methods of design: 100 ways to research complex problems, develop innovative ideas, and design effective solutions, Rockport Publishers, Beverly, MA.

Milton, A. & Rodgers, P. 2013, Research methods for product design, Laurence king publishing; Laurence King Publishing, London.

Olofsson, E., Sjölén, K. & Umeå Institute of Design 2005, Design sketching: including an extensive collection of inspiring sketches by 24 students at the Umeå Institute of Design, KEEOS Design Books, Sweden.

Pipes, A. 1990, Drawing for 3-dimensional design: concepts, illustrations, presentation, Thames and Hudson, London.

Powell, D. 1990, Presentation techniques: a guide to drawing and presenting design ideas, Rev edn, Macdonald, London.

Robertson, S. & Bertling, T. 2014, How to render: the fundamentals of light, shadow and reflectivity, First edn, Design Studio Press, Culver City, CA.

Robertson, S. & Bertling, T. 2013, How to draw: drawing and sketching objects and environments from your imagination, First edn, Design Studio Press, Culver City, CA.

Robertson, S., Design Studio Press & Gnomon Workshop 2004, The techniques of Scott Robertson, Gnomon Workshop, Hollywood, Calif.

Shinizu, Y. 1990, Creative marker technique in combination with mixed media, Graphic-sha, Japan.

Sjölén, K. & MacDonald, A. 2011, Learning curves, KEEOS Design Books, Sweden.