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27735 Global Tourism

Warning: The information on this page is indicative. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

Subject handbook information prior to 2018 is available in the Archives.

UTS: Business: Management
Credit points: 6 cp

Subject level:

Postgraduate

Result type: Grade and marks

There are course requisites for this subject. See access conditions.

Description

This subject focuses on defining and analysing the evolution of the global tourism industry and the key drivers which have made tourism one of the world's leading industries. Students learn about the development of tourism as a business and discover how the various sectors of the tourism industry interact and cooperate with each other. The subject also examines the interrelationship between tourism and the environment, economic development and infrastructure of many parts of the world.

Subject learning objectives (SLOs)

Upon successful completion of this subject students should be able to:
1. Recognise the purposes, issues and approaches to the various concepts and definitions of the tourism phenomenon, of tourism and the tourism industry
2. Apply a systems approach to the analysis of tourism
3. Demonstrate an understanding of the interrelationships between, and activities of, the key sectors of the tourism industry
4. Identify the key factors which influence the global business environment of the tourism industry and understand their significance
5. Describe and analyse the evolution of the tourism industry from an activity engaged by the wealthy elite to a global mass market phenomenon

Contribution to the development of graduate attributes

This subject is designed to give students an understanding of the key issues which drive the global tourism industry and its major sectors. It will also provide a theoretical dimension of the tourism phenomenon and the social, economic and technological forces which have democratized tourism since the late 20th century. The subject introduces key issues in tourism including sustainability and the globalization of business.

This subject contributes to the development of the following graduate attributes:

  • Business knowledge and concepts
  • Communication and interpersonal skills

This subject also contributes specifically to develop the following Program Learning Objectives for the Master of Tourism Management:

  • 1.1: Critically analyse complex theoretical business concepts and apply them in a global context
  • 3.3: Interact effectively with others in order to work towards a common outcome

Teaching and learning strategies

Lectures will present key theoretical and conceptual material relating to tourism, as well as involving a number of high profile industry guest speakers from key sectors of the tourism industry. Tutorials will be designed to encourage engagement with tourism businesses.

Content (topics)

  • The tourism industry structure, categorization and levels of industrialization.
  • Definitional perspectives and conceptual approaches to the tourism phenomenon
  • An introduction to the key issues and drivers of global tourism
  • Major players in the tourism industry at a global and national level
  • Management issues which drive competitiveness in the tourism industry
  • Motivational issues which drive the tourism market
  • The evolution of mass tourism
  • Introduction to tourism geography
  • Destination sustainability and competitiveness

Assessment

Assessment task 1: Essay (Individual)

Objective(s):

This addresses subject learning objective(s):

1, 2, 3, 4 and 5

Weight: 20%
Length:

Maximum 1,500 words

Assessment task 2: Assignment and Presentation (Group)

Objective(s):

This addresses subject learning objective(s):

1, 2, 3, 4 and 5

Weight: 30%
Length:

The written report should be a maximum 3,000 words (not including references and appendicies). The in-class presentation is 15 minutes per group and as a guide should contain no more than 15 power point slides or their equivalent

Assessment task 3: Exam (Individual)

Objective(s):

This addresses subject learning objective(s):

1, 2, 3, 4 and 5

Weight: 50%
Length:

2 hours plus 10 minutes reading time.

Minimum requirements

Students must achieve at least 50% of the subject’s total marks.

Required texts

Weaver, D & Lawton, L 2014, Tourism Management, 5th Edition. John Wiley and Sons, Brisbane

Recommended texts

Yeoman, I, 2012, 2050: Tomorrow’s Tourism. Channel View Publications, Bristol

References

Key reference reading

  1. Weaver, D. & Lawton, L. 2014, Tourism Management, 5th Edition. John Wiley and Sons, Brisbane
  2. Page, S. & Connell, J. 2009, Tourism: a Modern Synthesis. Cengage Learning, London.
  3. Moufakkir, O. & Burns, P. 2011, Controversies in Tourism. CABI Publishing, Wallingford. UK
  4. Boniface, B., Cooper, C. & Cooper, R. 2012, Worldwide Destinations. Routledge, London.
  5. Hall, C.M. & Coles, T. 2008, International Business and Tourism. Routledge, London.

Additional Recommended Reading:

Avraham, E. and Ketter E, (2016) Tourism Marketing for Developing Countries. Palgrave Macmillan. Basingstoke, HJapmpshire. UK

Beirman, D. (2003) Restoring Tourism Destinations in Crisis A Strategic Marketing Approach. Allen & Unwin. Sydney

Dwyer. L & Sheldon P. (eds) (2007) Special Issue; Corporate Social Responsibility for Sustainable Tourism. Tourism Review International., Volume 11

Fennel, D. & Molloy, D (2006) Tourism Ethics. Channel View, Clevedon

Fennel, D. & Molly, D.(2007) Codes of Ethics in Tourism. practice, theory , synthesis. Channel View, Clevedon

Hall C.M. (ed) (2007) Pro-poor Tourism- who benefits ? Perspectives on tourism and poverty reduction, Channel View Clevedon

Henderson, J. (2007) Tourism Crises , Causes Consequences and Management. Elsevier Amsterdam

Jones, A. Phillips, M. (esds) (2011) Disappearing Destinations: Cliamte Change and future challanges for coastal tourism. Cabi Publishing Wallingford Oxon,. UK

McCabe, S. Minnaert, L. & Diekmann A. (Eds) (2012) Social Tourism in Europe, : Theory and Practice. Channel View, Bristol, UK.

Mitchell, J. Ashley. C, M. (2010). Tourism and Poverty Reduction, Earthscan . London.

Page, S. (2009) Transport and Tourism- Global perspectives . Prentice Hall. Harlow . UK

Ritchie BW.& Kampiranon. K. (eds). (2015) Tourism Crisis and Disaster Management in the Asia -Pacific. Cabi Publishing. Wallingford UK.

Ritchie . BW. (2009) Crisis and Disaster Managment for Tourism. Channel View , Bristol, UK.

Ritchie, JR Brent, Crouch, GL (2003)The Competitive Destination, A sustainable tourism perspective. CABI. Wallingford, UK

Theobold, WF. (ed) (2005) Global Tourism 3rd Edition. Elsevier Boston.

Wilks, J. Pendergast, D. Leggat, P. (eds) (2006) Tourism in Turbulent Times. Elsevier Amsterdam

Other resources

In addition to the web sites of transnational tourism organisations mentioned above, I strongly recommend students to subscribe to on line tourism industry media. Students can subscribe to the following on line publications free of charge. All these publications contain a great deal of current news about international tourism developments and all have extensive archives on specific issues.

E Turbo News

E Global Travel Media

ETB Travel News

Travel Mole

Travel Daily (web site only)

Academic Journals to refer to:

in the process of writing assignments, students are expected to refer to academic journals which explore issues of global tourism in depth. Among the best journals, all of which can be accessed via the UTS Library are:

Annals of Tourism Research

Journal of Sustainable Tourism

Tourism Management

Journal of Vacation Marketing

The Australian Journal of Emergency Management

Journal of Tourism and Hospitality Research

Additionally I have placed in UTS Online the proceeding of CAUTHE (Council of Australasian Tourism and Hospitality Educators) since 2011 which contain the latest research on tourism conducted by tourism academics from 20 countries.