21660 Tourism in a Global Context
Warning: The information on this page is indicative. The subject outline for a
particular session, location and mode of offering is the authoritative source
of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.
Subject handbook information prior to 2018 is available in the Archives.
Credit points: 6 cp
Subject level:
Undergraduate
Result type: Grade and marksThere are course requisites for this subject. See access conditions.
Anti-requisite(s): 27184 Dimensions of Tourism AND 27648 The Tourism Business
Description
This subject introduces students to the phenomenon of travel and tourism as a subject of academic inquiry. In addition to tracing the historical development of these fields, the subject places emphasis on student engagement with contemporary management debates in Australia and globally. The various components of the industrialised tourism system are introduced and students examine the business case for the application of sustainability principles to the management of tourism enterprises and destinations.
Subject learning objectives (SLOs)
| 1. | Explain the purposes, issues and approaches involved in the theoretical study and applied industry applications of the travel and tourism phenomenon |
|---|---|
| 2. | Analyse and apply the environmental, social and economic interactions of the travel and tourism phenomenon in the planning and management of tourism businesses |
| 3. | Demonstrate an analytical understanding of the key sectors that operate within the global and Australian travel and tourism industries in terms of their functions, structure, operations and levels of full and partial industrialization |
| 4. | Demonstrate and apply an analytical understanding of contemporary global issues and problems and their impact on the management of tourism destinations and businesses in the context of tourism systems theory |
Contribution to the development of graduate attributes
This subject serves as an introduction to the breadth of the travel and tourism industries in their global context. Students are introduced to core theoretical and applied concepts initially in the context of travel and tourism ranging from a localized understanding of tourism in Sydney to understanding how tourism operates in a transnational and global context. The subject involves broadening the focus to examine the management implications of contemporary travel and tourism industries in their social, economic and environmental contexts globally. As a forerunner to specialist industry sector subjects, students will also be provided with a broad introduction to the destination and sectoral elements of the industrialised tourism system.
Graduate Attributes which will be developed in this subject include:
- Knowledge of the tourism business and concepts such as the tourism system, destinations, inter sectorial collaboration, understanding the interaction between government and the private sector in destination development and the marketing and delivery of tourism products and services.
- Develop oral communication and teamwork skills through collaborative student assignments and team presentations of findings.
- Develop written communications skills through individual and group assignments.
- Apply the principles of innovation and strategy to the provision of competitive travel serves.
- Apply general management skills and strategy to the management of tourism destinations and tourism businesses.
Teaching and learning strategies
Teaching and learning strategies will include lectures and tutorials. Some lectures will be enhanced by guest presentations from some of Australia’s most respected tourism industry leaders. Content for this subject will be supported through UTS On Line which will include lecture notes and a wide variety of readings and reports relevant to the subject.
As this is an introductory first year subject part of the session will be devoted to introducing students to best practice for assignment research, assignment writing and library use.
As part of the UTS Commitment to flipped learning, students will be expected to complete set readings prior to each class in order to effectively contribute to tutorial discussion. Students are also warmly encouraged to pose questions during lectures and guest talks.
Tutorials will have a focus on interactive group activities which focus on applying the topic of the day into a series of management strategies and operational or marketing objectives.
Students will gain regular feedback on their in-class contribution to discussion and on their orientation assignment. Assignments will be subject to extensive written feedback and students are made aware through UTS on-line of the assessment criteria and expectations which apply to assignments.
Content (topics)
- Scope and structure of travel and tourism industries, both in Australia and internationally
- Core concepts
- Sustainable tourism and strategic management – an introduction
- Tourism’s interactions with its social, environmental and economic environments
- Tourism systems theory
- Managing emerging trends in Asia Pacific Travel and Tourism industries
Assessment
Assessment task 1: Essay (Individual)
| Objective(s): | This addresses subject learning objective(s): 1 and 2 |
|---|---|
| Weight: | 30% |
| Length: | 1600 words +/- 10% words (excluding references). Nothing will be read beyond this limit. Please specify word length (excluding references) at end of assignment. You are expected to refer to at least 7 academic refeences (books or academic journal articles) they do not include randon web sites which you are welcome to use but they are not (including wikapedia ) recognised as acadenmic references. |
Assessment task 2: Report (Group)
| Objective(s): | This addresses subject learning objective(s): 1, 2, 3 and 4 |
|---|---|
| Weight: | 30% |
| Length: | 2800 words +/- 10% words (excluding references). Nothing will be read beyond this limit. Please specify word length (excluding references) at end of assignment. |
| Criteria: | Written report 25% Oral presentation 5% |
Assessment task 3: Exam (Individual)
| Objective(s): | This addresses subject learning objective(s): 1, 2, 3 and 4 |
|---|---|
| Weight: | 40% |
Minimum requirements
Students must achieve at least 50% of the subject’s total marks.
Required texts
Weaver, D. & Lawton, L. 2014, Tourism Management, 5th edition, Wiley, Milton, Qld.
The textbook can be purchased from the Co-op Bookchop (Corner Broadway and Harris St). Note that this book will come in useful in other subjects in your tourism course.
References
The UTS Library is an excellent reference source on the subject of tourism. As you might be aware, academic writing involves citing evidence to back up your statements; the Library is the place to find such evidence. Please remember that failure to cite such evidence in your assignments can cause an assignment to fail.
All the books listed below are held in the Library, and have been selected for (a) their relevance to this subject content, and (b) being appropriate for an introductory-level subject. There are several hundred more books on tourism in the Library. Make yourself familiar with the library and discover more titles on the shelves. In addition, academic journals are important sources of information.
Books
Almurhzi , H. Alruyami, H., Scott. N. Eds. (2017) Tourism in the Arab World.Channel View Publications. Bristol . UK
Beirman, D. 2003 Restoring Tourism Destinations in Crisis. Allen & Unwin, Sydney
Boniface, B. & Cooper, C., 2005, Worldwide destinations: The geography of travel and tourism, Elsevier Butterworth-Heinemann, Amsterdam.
Collier A. (2008) The World of Tourism and Travel. Pearson Education Auckland, New Zealand
Cooper, C., Fletcher, J., Fyall, A., Gilbert, D., & Wanhill, S. 2005, Tourism: Principles and practice, (3rd edn), Pearson Education Limited, Harlow, Essex, England.
Cooper, C. & Hall, C.M. 2013, Contemporary tourism: An International approach, Goodfellow, Oxford.Fyall A., Garrod B. & Leask A. (eds.)
Edwards, D. & Liburd J. (2010) Understanding the Sustainable Development of Tourism. Goodfellow. Oxford.
Goeldner, C. & Brent Ritchie, J.R., 2009, Tourism: Principles, practices and philosophies,(11th edn) Wiley, Hoboken, NJ.
Goodwin, H. 2011, Taking responsibility for tourism: Responsible tourism management, Goodfellow, Oxford.
Hall, C.M. 2007, Introduction to tourism in Australia: Development, issues and change, Pearson, Frenchs Forest, NSW.
Holloway, J., 2006, The Business of tourism, (7th edn), Financial Times / Pearson Education, Harlow, England.
Jamal, T. & Robinson, M. 2009, SAGE handbook of tourism studies, SAGE, London.
Leigh, J., Webster, C., & Ivanov, S. 2013, Future tourism: Political, social and economic challenges, Routledge, Oxford.
Leiper, N., 2004, Tourism management, (3rd edn), Pearson Education Australia, Sydney
Lew, A., Hall, C.M. & Dallen, T. 2008, World geography of travel and tourism: A regional approach, Butterworth- Heinemann, Oxford.
Maitland , R. & Ritchie, B. (eds) 2009, City tourism: National capital perspective, CABI, Wallingford.
Mason. P. (2016) Tourism Impacts, Planning and Management. Routledge. Adlington. UK
Medlik, S., 2000, Tourism and hospitality in the 21st century, Butterworth-Heinemann, Oxford, UK.
Medlik, S., 2002, Dictionary of travel and Tourism, Butterworth-Heinemann, Oxford, UK.
Morgan, N., Pritchard, A. & Pride, R. 2011, Destination brands: Managing place reputation, Butterworth- Heinemann, Oxford.
Richardson, J. and Fluker, M. 2008, Understanding and managing tourism, (2nd ed), Pearson Education, Australia.
Theobald, W.F., (ed.) 2005, Global tourism, (3rd edn), Elsevier Butterworth Heinemann, Boston.
Winter, T., Teo, P. & Chang, T.C. 2009, Asia on tour: Exploring the rise of Asian tourism, Routledge, London.
Academic journals
Annals of Tourism Research; Annals of Leisure Research; Current Issues in Tourism; Journal of Tourism Studies; Journal of Travel Research; Journal of Vacation Marketing; Tourism and Recreation Research; Tourism, Culture and Communication; Tourism Geographies; Tourism Management; Tourist Studies etc.
CAUTHE Conference Papers: CAUTHE ( Council of Australasian Tourism and Hospitality Educators) runs an annual conference
which includes a wide variety of papers presented by tourism academics and higher degree reserach students. I have loaded all papers from the conferences from the 2013, 2014, 2015,2016, 2017 and 2018conferences on UTS On Line.
Websites
Tourism Australia www.tourism.australia.com
Tourism Research Australia www.tra.gov.com
Australian Bureau of Statistics www.abs.gov.au
United Nations World Tourism Organisation www.unwto.org
Pacific Asia Travel Association www.pata.org
World Travel and Tourism Council https://www.wttc.org
The Internet is a good source of information for some aspects of this subject (e.g. you can obtain a lot of promotional material from companies’ web sites) … BUT be very judicial in your use of the Internet as it is of very limited, or no use whatsoever for most of the conceptual aspects of the subject. Most of them will definitely NOT be regarded as good academic sources. In past years, many students have failed their assignments in this subject by relying solely on Internet sources when either an empirical or a theoretical approach was required. Wikipedia and other encyclopaedic websites are not regarded as credible sources.
Mass media (including newspapers, radio, magazines, and television) frequently carry items covering aspects of tourism (especially those which involve current environmental issues). You should therefore develop a systematic approach to noting and recording (perhaps a scrapbook) such information.
Other resources
Students are encouraged to beciome familiar with the travel industry trade press: There are many on-line daily publications which you can subscribe to free of charge which cover issues relevant to this subject. They include,
- E Turbo News
- Travel Mole
- E Global Travel Media
- ETB News (David Beirman has a regular column in this publication on Global Tourism)
All the above cover Australian and global tourism issues
