C10371v1 Bachelor of Communication (Digital and Social Media)
Award(s): Bachelor of Communication (Digital and Social Media) (BComm)UAC code: 600007 (Autumn session, Spring session)
CRICOS code: 087738E
Commonwealth supported place?: Yes
Load credit points: 144
Course EFTSL: 3
Location: City campus
Notes
Students who commenced the Bachelor of Arts in Communication (Digital and Social Media) before 2016 can view their course program at Course transition arrangements.
Overview
Course intended learning outcomes
Career options
Admission requirements
Assumed knowledge
Course duration and attendance
Course structure
Course completion requirements
Course program
Honours
Other information
Overview
The rapidly evolving digital communications industries require practitioners who are technologically literate, culturally sophisticated, innovative and resourceful. This degree develops imaginative, synthetic and analytical capacities, as well as practical skills across diverse technological platforms.
Studies focus on capacities for imaginative, synthetic and analytical thinking and communication, as well as practical skills in digital communication across diverse technological platforms and environments. Graduates are technologically literate, analytically sophisticated, innovative and resourceful leaders for the rapidly evolving digital communications industries.
Course intended learning outcomes
| 1.1 | Possess a well-developed awareness of professional practice in the context of the communication industries |
| 1.2 | Apply theoretically-informed understanding of the communication industries in independent and collaborative projects across a range of media |
| 2.1 | Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of the communication industries |
| 2.2 | Be reflexive critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work |
| 3.1 | Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange |
| 3.2 | Employ professional skills responsibly and respectfully in a global environment |
| 4.1 | Possess a critical understanding of the importance of Aboriginal and Torres Strait Islander peoples within contemporary Australian politics, history and culture |
| 4.2 | Integrate knowledge of Indigenous issues in professional practices and engage responsibly in communicating with and about Indigenous people and communities |
| 5.1 | Possess the awareness of ethical practice in the personal, political and professional contexts of civil society |
| 5.2 | Possess the skills to behave ethically in personal and professional contexts |
| 6.1 | Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts |
| 6.2 | Demonstrate digital literacy and production skills across a range of media and media texts |
Career options
Career options include digital and social media coordinator, communications officer, digital channels strategist and social media manager.
Admission requirements
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Assumed knowledge
Any two units of English and computer literacy.
Course duration and attendance
The course is offered on a three-year, full-time basis.
Course structure
Students must complete 144 credit points consisting of 24 credit points of core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), and 24 credit points of cross-disciplinary electives. Students who do not meet the requirements to study the second major complete 48 credit points of electives.
Industrial training/professional practice
Students can elect to undertake a professional internship in industry.
Course completion requirements
| STM91104 Communication core | 24cp | |
| CBK91115 Cross-disciplinary electives | 24cp | |
| CBK91133 Major/Electives | 48cp | |
| MAJ10050 Digital and Social Media | 48cp | |
| Total | 144cp |
Course program
A typical course program is shown below for students commencing in Autumn session.
All students choose a second major in first year. At the end of this year, students who meet the required overall grade point average (GPA) and achieve suitable grades for the first two subjects in their second major are able to complete the remaining subjects in this major. Students who do not meet the GPA for the second major complete elective subjects.
| Autumn commencing | ||
| Year 1 | ||
| Autumn session | ||
| 54000 Citizenship and Communication | 8cp | |
| 54060 Digital Communities | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91135 Stream choices | 16cp | |
| Spring session | ||
| 54001 Digital Literacies | 8cp | |
| 54061 Engagement, Participation, Gamification | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91135 Stream choices | 16cp | |
| Year 2 | ||
| Autumn session | ||
| 54002 Communicating Difference | 8cp | |
| 54062 Digital Experience Design | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91136 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
| Spring session | ||
| 54063 Code as Literacy, Commodity, Infrastructure | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91115 Cross-disciplinary electives | 24cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91136 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
| Year 3 | ||
| Autumn session | ||
| 54064 Digital Publishing for Apps | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91115 Cross-disciplinary electives | 24cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91136 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
| Spring session | ||
| 54065 Digital Futures | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91115 Cross-disciplinary electives | 24cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK91136 Second major | 48cp | |
| CBK91119 Electives | 32cp | |
Honours
The Bachelor of Communication (Honours) (C09047) is available with an additional year of full-time study for eligible students.
Other information
Further information is available from the UTS Student Centre on:
telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS
