79011 Marketing Law
6cpRequisite(s): 79203 Business Law and Ethics OR 70110 Introduction to Law
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Undergraduate
Description
The aim of this subject is to provide students with a sound knowledge of the relevant federal and state laws that affect business decisions in the field of marketing and to provide them with an understanding of the complex laws regulating marketing activities. Topics covered include consumer protection, product liability, product safety and standards, intellectual property, the regulation of competition, and risk assessment and compliance strategies.
Detailed subject description.
Fee information
Information to assist with determining the applicable fee type can be found at Understanding fees.
- Commonwealth-supported students: view subject fees at Fees Search: Commonwealth-supported
- Postgraduate domestic fee-paying students: fees are charged according to the course enrolled in; refer to Domestic Fees Search: Postgraduate and Research
- International students: fees are charged according to the course enrolled in; refer to International Fees Search
- Subject EFTSL: 0.125
Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.
