21940 Opportunity Commercialisation
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particular session, location and mode of offering is the authoritative source
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Subject handbook information prior to 2016 is available in the Archives.
Credit points: 12 cp
Subject level:
Postgraduate
Result type: Grade and marksRequisite(s): 22910 Accounting for New Ventures AND 25920 Entrepreneurial Finance AND 25930 Entrepreneurial Statistics AND 24910 Entrepreneurial Marketing and Sales
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Description
This subject is a capstone subject for the Graduate Certificate in Commercialisation (C11251) (part of the MBA in Entrepreneurship) and brings together knowledge of strategy, business models, innovation, with prior knowledge of accounting, finance, statistics and sales and marketing to help students understand the operation of an early-stage enterprise. Using a practice case study, students are taken through the entrepreneurial process, examining strategy design, market development, product/service development, business model development financial performance and measurement design.
On the completion of this subject students understand how to establish and operate an early-stage enterprise.
Subject objectives
| 1. | Critically analyse and apply strategic and innovation processes involved in the creation of an early stage enterprise |
|---|---|
| 2. | Research and synthesise data in order to identify novel business opportunities |
| 3. | Explain the role of strategic partnerships and alliances, particularly in relation to venture capital and social networks |
| 4. | Understand and demonstrate mastery of the quantitative tools required to undertake a business/opportunity valuation |
| 5. | Assess the use of quantitative tools in the commercialization validation process, and the role financial analysis plays in attracting investment capital |
This subject also contributes specifically to the following program learning objectives:
- Research and synthesise data in order to identify novel business opportunities nationally and globally (1.1)
- Use relevant data and analytical tools for business valuation purposes (1.2)
Contribution to the development of graduate attributes
This subject functions as the capstone for the Graduate Certificate in Commercialisation and brings together knowledge and learning designed to provide students with the ability to understand how to establish and operate an early stage enterprise. The subject will add knowledge in strategy, business models and innovation to accounting, finance, statistics, sales and marketing knowledge gained in prior subjects to prepare students to establish and operate an early stage enterprise.
This subject contributes to the development of the following graduate attributes:
- Business knowledge and concepts
Teaching and learning strategies
The subject will be offered in a block mode over 4 days. Case study covering the establishment and operation of a successful early stage enterprise will be used as the key teaching and learning material. This material will be supplemented by articles and slide decks. Students will be “walked through” the establishment and operation of an early stage enterprise using the case.
Content
- Strategy development- corporate, business and operational strategy content and process design.
- Implementing strategy-designing business models: value chains structures and processes.
- Managing strategy- performance measurement systems and performance rewards.
- Strategic innovation models- innovation informed by key success criteria
- Strategic partnerships and alliances-open innovation and strategy models
- Designing an early stage enterprise-strategy, business model and financial structures and performance
Assessment
Assessment task 1: Report (Individual)
| Objective(s): | This addresses subject learning objective(s): 1, 2 and 3 This addresses program learning objectives(s): 1.1 and 1.2 |
|---|---|
| Weight: | 70% |
Assessment task 2: Case study competition (Group)
| Objective(s): | This addresses subject learning objective(s): 1, 2, 3, 4 and 5 |
|---|---|
| Weight: | 30% |
Minimum requirements
Students must achieve at least 50% of the subject’s total marks.
Recommended texts
Gibbons, G, Hisrich, RD, DaSilva, CM, 2015, Entrepreneurial Finance: a Global Perspective, Sage Publications, London
Aulet, B, 2013, Disciplined Entrepreneurship, John Wiley and Sons, NJ
References
Weekly readings and background material
It is recommended that students engage with a broad range of material, including relevant chapters in the recomended textbook, videos, slides, practitioner literature, news articles, academic journal articles as well as online material. Each lesson will have a list of readings and background material provided in advance on UTSOnline under Course Materials. It is expected that students engage with this material before attending the relevant class.
Other resources
Students are required to use online collaboration software including UTSOnline: http://online.uts.edu.au
UTSOnline is not intended to replace 'live' lectures and tutorials but to provide a supplement to students learning in the subject.
The subject guide, lecture notes, tutorial notes and additional information regarding the course are made available on the UTSOnline website. Announcements are often used to notify students about issues regarding the course throughout semester. Please check the Announcements regularly and before you make enquiries.
There is a Student Manual available under Student Tools. If you have problems accessing UTSOnline (e.g. taking a really long time to load pages, errors about username or password, etc.), please contact directly: ITD HELP DESK (02) 9514 2222.
