C10314v1 Bachelor of Arts in Communication (Digital and Social Media)
Award(s): Bachelor of Arts in Communication (BA)UAC code: 600007 (Autumn semester)
CRICOS code: 079565K
Commonwealth supported place?: Yes
Load credit points: 144
Course EFTSL: 3
Location: City campus
Overview
Career options
Admission requirements
Assumed knowledge
Course duration and attendance
Course structure
Course completion requirements
Course program
Other information
Overview
The rapidly evolving digital communications industries require practitioners who are technologically literate, culturally sophisticated, innovative and resourceful. This degree develops imaginative, synthetic and analytical capacities, as well as practical skills across diverse technological platforms.
Studies focus on capacities for imaginative, synthetic and analytical thinking and communication, as well as practical skills in digital communication across diverse technological platforms and environments. Graduates are technologically literate, analytically sophisticated, innovative and resourceful leaders for the rapidly evolving digital communications industries.
Career options
Career options include digital and social media coordinator, communications officer, digital channels strategist, social media manager.
Admission requirements
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 58-66
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Assumed knowledge
Any two units of English and computer literacy.
Course duration and attendance
The course is offered on a three-year, full-time basis.
Course structure
Students must complete 144 credit points consisting of a 48-credit-point core program, a 48-credit-point major, a 24-credit-point sub-major and 24 credit points of electives.
Industrial training/professional practice
Students can elect to undertake a professional placement in industry.
Course completion requirements
| STM90550 Core subjects | 48cp | |
| MAJ10038 Digital and Social Media | 48cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Total | 144cp |
Course program
A typical course program is shown below for students commencing in Autumn semester.
Students must choose a sub-major from CBK90701 in Year 1, Spring semester.
| Autumn commencing | ||
| Year 1 | ||
| Autumn semester | ||
| Select one of the following: | 8cp | |
| 58101 Understanding Communication | 8cp | |
| 58102 Language and Discourse | 8cp | |
| 58125 User Experience Design | 8cp | |
| 58103 Ideas in History | 8cp | |
| Spring semester | ||
| Select one of the following: | 8cp | |
| 58102 Language and Discourse | 8cp | |
| 58101 Understanding Communication | 8cp | |
| 58337 Engagement, Participation, Gamification | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| Year 2 | ||
| Autumn semester | ||
| 58201 Communication and Cultural Industries and Practices | 8cp | |
| 58335 Digital Communities | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Spring semester | ||
| 58202 Regulating Communication: Law, Ethics, Politics | 8cp | |
| 58214 Media Writing and Production | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Year 3 | ||
| Autumn semester | ||
| 58338 Representing Complexity | 8cp | |
| Select 16 credit points from the following: | 16cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
| Spring semester | ||
| 58301 Communication Practice Project | 8cp | |
| 58339 Digital Futures | 8cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK90701 Sub-major choice | 24cp | |
| CBK90702 Electives | 24cp | |
Other information
Further information is available from the UTS Student Centre on:
telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS www.ask.uts.edu.au
