MAJ08063 Extended Marketing
This major has an in-depth focus on all aspects of the marketing functional area. It provides specialised study in marketing, developing hands-on experience in applying the principles and best practices that underlie contemporary marketing.
Anti-requisites: MAJ08441 Marketing, MAJ08116 Marketing Communication, SMJ08137 Advertising, SMJ08138 Marketing, SMJ08132 Marketing Research, SMJ08204 Strategic Marketing, SMJ08131 Advanced Advertising
Completion requirements
| 24202 Consumer Behaviour | 6cp | ||
| 24309 Marketing Research | 6cp | ||
| 24210 Integrated Marketing Communications | 6cp | ||
| 24415 Marketing Planning and Strategy | 6cp | ||
| 24331 Marketing Analytics and Decisions | 6cp | ||
| 24222 Marketing Channels | 6cp | ||
| 24223 New Product Marketing | 6cp | ||
| 24224 Pricing Strategies and Tactics | 6cp | ||
| 24100 Applied Project in Marketing (Capstone) | 6cp | ||
| Select 18 credit points from the following options: | 18cp | ||
| 24104 Emerging Marketing Issues and Social Media | 6cp | ||
| 24205 Business-to-Business Marketing | 6cp | ||
| 24220 International Marketing | 6cp | ||
| 24306 Services Marketing | 6cp | ||
| 24510 Advertising Research | 6cp | ||
| 24902 Research Methodology and Data Analysis Techniques | 6cp | ||
| 24908 Research Design and Data Collection Techniques | 6cp | ||
| 24999 Business Internship | 6cp | ||
| Total | 72cp |
