MAJ08063 Extended Marketing
This major has an in-depth focus on all aspects of the marketing functional area. It provides specialised study in marketing, developing hands-on experience in applying the principles and best practices that underlie contemporary marketing. It also provides an opportunity to focus on marketing strategy or research that is critical for effectively and efficiently marketing products and services.
Anti-requisites: MAJ08441 Marketing, MAJ08116 Marketing Communication, SMJ08137 Advertising, SMJ08138 Marketing, SMJ08132 Marketing Research, SMJ08204 Strategic Marketing, SMJ08131 Advanced Advertising.
Completion requirements
| 24202 Consumer Behaviour | 6cp | ||
| 24309 Marketing Research | 6cp | ||
| 24210 Integrated Marketing Communications | 6cp | ||
| 24415 Marketing Planning and Strategy | 6cp | ||
| 24331 Marketing Analytics and Decisions | 6cp | ||
| 24222 Marketing Channels | 6cp | ||
| 24223 New Product Marketing | 6cp | ||
| 24224 Pricing Strategies and Tactics | 6cp | ||
| 24100 Applied Project in Marketing (Capstone) | 6cp | ||
| Select 18 credit points from the following options: | 18cp | ||
| 24104 Emerging Marketing Issues and Social Media | 6cp | ||
| 24205 Business-to-Business Marketing | 6cp | ||
| 24220 International Marketing | 6cp | ||
| 24306 Services Marketing | 6cp | ||
| 24510 Advertising Research | 6cp | ||
| 24902 Research Methodology and Data Analysis Techniques | 6cp | ||
| 24908 Research Design and Data Collection Techniques | 6cp | ||
| 24999 Business Internship | 6cp | ||
| Total | 72cp |
