27307 Sport Management

Warning: The information on this page is indicative. The subject outline for a particular semester, location and mode of offering is the authoritative source of all information about the subject for that offering. Required texts, recommended texts and references in particular are likely to change. Students will be provided with a subject outline once they enrol in the subject.

UTS: Business: Management
Credit points: 6 cp

Subject level:

Undergraduate

Result type: Grade and marks

There are course requisites for this subject. See access conditions.

Handbook description

This subject examines the scope and role of sport in contemporary society with particular reference to Australia. It seeks to understand and account for policy development and implementation across the commercial, public and voluntary sectors and addresses a number of professional issues surrounding contemporary trends in Australian sport.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

evaluate structural and procedural differences in sport organisations
appraise general management principles
identify the components necessary for the successful management of sport
demonstrate practical applications of theoretical concepts.

This subject also contributes specifically to the following Program Learning Objectives (PLO):

demonstrate inter-relationships between differing business disciplines (PLO 1.2)
produce oral presentations for academic and professional audiences (PLO 3.2).

Contribution to course aims and graduate attributes

This core subject in the BM Sport and Exercise program provides a critical understanding of organisational context, structure, and processes inherent in sport organizations. The subject addresses sport management from various organisational levels including: the professional, national, state and local levels.

Teaching and learning strategies

Teaching and learning strategies include formal lectures, tutorials and group discussions. Content for this subject will be supported by UTSOnline.

Content

• The sport management environment
• Professional sport
• Managing sport strategy
• Sport management leadership
• Sport organizational culture
• Sport performance management
• Sport governance
• Sport globalisation

Assessment

Assessment Item 1: Project Seminar (Group)

Objective(s):

This addresses Subject Learning Objective/s: 1, 2, 3, 4
This addresses Program Learning Objective/s: PLO 1.2, 3.2

Weighting:

Criteria:

The sport management problem was clearly defined

The possible cause/s for the sport management problem were examined in detail

Potential management solutions were discussed and argued thoroughly

The seminar organisation and delivery was professional The seminar members engaged strongly with the audience, exhibiting strong communication skills

The required written documentation for the seminar was completed and submitted on time, addressing the above listed criteria

The written document was professionally presented, containing clear expression, correct referencing and appropriate paragraphing

Assessment Item 2: Major Paper (Individual)

Objective(s):	This addresses Subject Learning Objective/s: 1, 2, 3, 4
Weighting:	45
Length:	Maximum - 3000 words Minimum - 2500 words
Criteria:	Introduction The structure and purpose of the report was clearly explained. Problem The problem examined was clearly defined. A brief historical background of the selected sport organisation was provided. The available literature on the problem was discussed (i.e. what do we already know?) The gaps in the literature relating to the topic were highlighted (i.e. what don’t we know yet?) Cause Internal organisational analysis. What are the current strengths of the organisation? What are the current weaknesses of the organisation? External organisational analysis What opportunities may be available to the organisation in the future? What are the threats faced by the organisation Cure Based on the available evidence, how can the selected organisation obtain a competitive advantage over the next 3-5 years? What strategies and tactics will need to be implemented in order to achieve this plan? Conclusion Summarise the main outcomes to emerge from the project Written Presentation The report was written in a clear and concise manner. The work was referenced correctly. The report structure contained evenly spaced paragraphs and clear language. Overall, the report was presented in a thorough and professional manner. Supporting Literature A strong collection of data was used to support the analysis and discussion.

Assessment Item 3: Final Examination (Individual)

Objective(s):	This addresses Subject Learning Objective/s: 1, 3, 4
Weighting:	35

Minimum requirements

Students must achieve at least 50% of the subject’s total marks.

Required texts

No prescribed text

Recommended texts

Hoye, R, Smith, S, Westerbeek, H, Stewart, B and Nicholson, M (2009) Sport Management: Principles and Applications, (2nd edn), Oxford: Elsevier

UTS:Business Guide to Writing Assignments, available to download for free from the UTS:Business website: http://www.business.uts.edu.au/teaching/guide/guide.pdf

References

Beech, J and Chadwick, S (2004) The Business of Sport Management. Harlow, Essex: Prentice Hall.

Cashman, R (1996) Paradise of Sport: the Rise of Organised Sport in Australia. Melbourne: Oxford University Press.

Chelladurai, P (2001) Managing Organisations for Sport and Physical Activity. Scottsdale: Holcomb Hathaway.

Eales, J (2006) Learning from Legends. Sydney: Fairfax Books.

Foster, G, Greyser, SA and Walsh, B (2006) The Business of Sports: Texts and Cases on Strategy and Management. Melbourne: Thomson.

Hoye, R, Smith, A, Westerbeek, H, Stewart, B and Nicholson, M (2006) Sport Management: Principles and Applications. Oxford: Elsevier.

Johnson Morgan, M and Summers, J (2005) Sports Marketing. Melbourne: Thomson

Lagae, W (2005) Sports Sponsorship and Marketing Communications: A European Perspective. Essex: Prentice Hall.

Lussier, R and Kimball, D (2005) Sport Management: Principles, Applications and Skill Development. Mason, Ohio: South Western Learning.

Maguire, J (1999) Global Sport: Identities, Societies, Civilizations. Malden, MA: Blackwell.

Mullin, B, Hardy, S and Sutton, W (2000) Sport Marketing (2nd ed.) Champaign, Ill: Human Kinetics.

Pope, N and Turco, D (2001) Sport and Event Marketing. Sydney: McGraw Hill.

Rosner, S and Shropshire, K (2004) The Business of Sports. Sudsbury, MA: Jones and Bartlett.

Shank, MD (2005) Sports Marketing: A Strategic Perspective (Third ed.) Upper Saddle River, NJ: Prentice Hall.

Shilbury, D, Quick, S and Westerbeek, H (2003) Strategic Sport Marketing. Sydney: Allen and Unwin.

Shilbury, D, Deane, J and Kellet, P (2006) Sport Management in Australia. Melbourne: Strategic Sports Management.

Slack, T (1997) Understanding Sport Organizations: the Application of Organization Theory. Champaign, IL: Human Kinetics.

Slack, T and Parent, M (2006) Understanding Sport Organizations: the Application of Organization Theory. Champaign, IL Human Kinetics.

Smith, A and Stewart, B (1999) Sports Management: A Guide to Professional Practice. Sydney, NSW: Allen and Unwin.

Stein, M (2006) How to be a Sports Agent. London: High Stakes Publishing.

Steinberg, L (1998) Winning with Integrity. New York: Villard Books.

Stewart, B, Nicholson, M, Smith, A and Westerbeek, H (2004) Australian Sport: Better by Design? New York, NY: Routledge.

Westerbeek, H, Smith, A, Turner, P, Emery, P, Green, C and van Leeuwen, L (2005) Managing Sport Facilities and Major Events. Sydney: Allen and Unwin.

Journals

European Sport Management Quarterly
Football Studies
International Journal of Sport Management
International Journal of Sport Management and Marketing
Journal of Sport Management
Managing Leisure
Olympika
Soccer and Society

Sport Management Review (Australia)
Sport Marketing Quarterly

Sporting Traditions (Australia)
Sport in Society
Sport and Social Issues

Contact