MAJ08441 Marketing
The Marketing major develops a deep understanding of marketing so that managers can drive organisational growth through a profitable implementation of marketing thinking and strategies. It develops practical marketing competencies and essential skills to implement marketing-oriented strategies that allow companies to improve their performance.
Anti-requisite: SMJ08137 Advertising, SMJ08138 Marketing.
Completion requirements
| 24202 Customer Behaviour | 6cp | ||
| 24309 Research for Marketing Decisions | 6cp | ||
| 24210 Integrated Marketing Communications | 6cp | ||
| 24415 Marketing Planning and Strategy | 6cp | ||
| 24222 Channel Analysis and Management | 6cp | ||
| 24223 New Product Analysis and Management | 6cp | ||
| 24224 Pricing Analysis and Revenue Management | 6cp | ||
| 24100 Applied Project in Marketing (Capstone) | 6cp | ||
| Total | 48cp |
