MAJ08116 Marketing Communication

This major has been developed in response to a need in the advertising industry for university graduates who have an understanding of the strategic decisions that must be made to manage a firm's advertising and promotion activities. It is designed for students who are interested in specialising in the study of advertising, promotions and media within a managerial framework. Students gain skills to plan and manage advertising and promotional campaigns, and evaluate their effectiveness through market research.

Anti-requisites: SMJ08137 Advertising, SMJ08138 Marketing, SMJ08131 Advanced Advertising.

Completion requirements