MAJ08063 Extended Marketing
This major has an in-depth focus on all aspects of the marketing functional area. It provides specialised study in marketing, developing hands-on experience in applying the principles and best practices that underlie contemporary marketing. It also provides an opportunity to focus on marketing strategy or research that is critical for effectively and efficiently marketing products and services.
Anti-requisites: MAJ08441 Marketing, MAJ08116 Marketing Communication, SMJ08137 Advertising, SMJ08138 Marketing, SMJ08132 Marketing Research, SMJ08204 Strategic Marketing, SMJ08131 Advanced Advertising.
Completion requirements
| 24202 Customer Behaviour | 6cp | ||
| 24309 Research for Marketing Decisions | 6cp | ||
| 24210 Integrated Marketing Communications | 6cp | ||
| 24415 Marketing Planning and Strategy | 6cp | ||
| 24331 Marketing Analytics and Decisions | 6cp | ||
| 24222 Channel Analysis and Management | 6cp | ||
| 24223 New Product Analysis and Management | 6cp | ||
| 24224 Pricing Analysis and Revenue Management | 6cp | ||
| 24100 Applied Project in Marketing (Capstone) | 6cp | ||
| Select 18 credit points from the following options: | 18cp | ||
| STM90727 Strategy stream | 18cp | ||
| STM90728 Research stream | 18cp | ||
| Total | 72cp |
