MAJ08116 Marketing Communication

The Marketing Communication major has been developed in response to a need in the advertising industry for university graduates who have an understanding of the strategic decisions that must be made to manage a firm's advertising and promotion activities. It is designed for students who are interested in specialising in the study of advertising, promotions and media within a managerial framework. Students gain skills to plan and manage advertising and promotional campaigns and evaluate their effectiveness through market research.

Anti-requisite: SMJ08137 Advertising, SMJ08138 Marketing, SMJ081321 Advanced Advertising.

Completion requirements