SMJ08131 Advanced Advertising
This sub-major is only available to students undertaking the Marketing major.
This sub-major provides specialised study in advertising management, developing hands-on experience in applying the principles and best practices that underlie contemporary advertising.
Completion requirements
| 59330 Advertising Practice | 6cp | |
| 24510 Advertising Research | 6cp | |
| 59333 Advertising Strategies | 6cp | |
| 24207 Media Planning | 6cp | |
| Total | 24cp |