University of Technology, Sydney

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SMJ08131 Advanced Advertising

This sub-major is only available to students undertaking the Marketing major.

This sub-major provides specialised study in advertising management, developing hands-on experience in applying the principles and best practices that underlie contemporary advertising.

Completion requirements

59330 Advertising Practice 6cp
24510 Advertising Research 6cp
59333 Advertising Strategies 6cp
24207 Media Planning 6cp
Total 24cp