SMJ08132 Marketing Research
This sub-major extends and develops research, analytical and interpretive skills that allow marketing analysts and managers to carry out and evaluate practical and useful marketing research. It deals extensively with the research design and associated analytical tasks. Students undertaking this sub-major develop skills necessary for careers in analytical or research fields.
Completion requirements
| 24907 Research Management and Strategy Techniques | 6cp | |
| 24331 Marketing Analytics and Decisions | 6cp | |
| 24902 Research Methodology and Data Analysis Techniques | 6cp | |
| 24908 Research Design and Data Collection Techniques | 6cp | |
| Total | 24cp |
