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58312 Public Communication Management

UTS: Communication
Credit points: 8 cp
Result Type: Grade, no marks

Requisite(s): 58214 Media Writing and Production OR 58215 Strategic Planning and Campaign Development
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.

Handbook description

Students respond to a client brief to develop a communication strategy and produce a major piece of work. Projects can be tailored to students' particular fields of interest in advertising or public relations or one of their specific sub-disciplines such as social marketing, internal communication, community relations or media relations, or integrated campaigns. The industry collaboration gives students experience in working with clients and producing a major piece of communication.