58219 Social Change Communication

Handbook description

Policy making takes place in the interaction between governments, communities, business and other interest groups at local, regional, national and international levels. Contending players deploy differing communication strategies to gain influence over the policy process and its outcomes. This subject engages with the processes of communication associated with the development, contestation, implementation and evaluation of social change strategies. It encompasses activities by movements, organisations and institutions such as international and local NGOs, national, state and local governments, political parties, action groups and various groups of mobilised citizens. Students develop critical and analytical perspectives drawing on relevant theory and learn to apply them through advocacy, policy development and communication practices. Students become practised in action research and communicative advocacy and through strategic application of digital resources and media.