50177 Cross Media Production
UTS: Communication: Journalism Information and Media LearningCredit points: 8 cp
Result Type: Grade, no marks
Requisite(s): 50153 Audio Production OR 50154 Creative Audio Techniques OR 50155 Film and Video Production OR 50157 New Media Fundamentals OR 50158 Netcultures and Practices OR 50197 Media Arts, Concept and Project Development OR 50199 Documentary Production OR 50212 Film and Video Drama
These requisites may not apply to students in certain courses. See access conditions.
Handbook description
This subject focuses on cross-media production and the challenges involved in translating a traditional media project (such as a documentary or short film) into broadband, mobile or other delivery outputs. It covers production issues and concept development for cross-media production. Students take an existing project (such as a documentary or short film) and learn how to conceive of and produce cross-media content. They investigate a range of possible platforms for media projects, such as broadband, game and mobile, and discuss issues relating to emerging formats and modes of audience engagement.
Subject objectives/outcomes
On completion of this subject students are expected to have:
- extended their range of skills and knowledge concerning cross media production
- extended conceptual, production and technical skills required for cross media production
- an overview of the future directions and emerging formats for media works
- developed skills in producing a cross media project synopsis or concept document
- gained skills for developing a cross media project.
Contribution to graduate profile
On completing this subject, students will:
- be aware of industry and cultural practices related to cross media production.
- engage with the implications and opportunities between 'traditional' and 'new' media practices
- investigate emerging media formats and modes of audience engagement
- have knowledge of aesthetics and new media industry issues, within the landscape of media production in general
- have developed specific skills in relation to cross media production
- have had the opportunity to develop their conceptual skills and critical thinking in relation to various areas of media production
- have developed and critically revised their own work.
Teaching and learning strategies
Lectures, tutorials, demonstrations, workshops, in-class and out of class exercises, concept development, treatment development, cross media project development.
Content
This subject focuses on cross media production; and the challenges involved in translating a traditional media project (such as a doco or short film) into broadband, mobile, or other delivery outputs. It will explore how media producers are seeking new ways of reaching audiences through translating work into multiple outputs encompassing various platforms or formats. It will examine as case studies a range of media projects with cross media outcomes in some depth. It will cover technical production issues and concept development for cross media production. Students will take an existing project (such as a doco or short film) and learn how to conceive of and produce cross media content. They will investigate a range of possible platforms for media projects, such as broadband, game and mobile, and discuss issues around emerging formats / practices such as locative media, and modes of audience engagement.
Assessment
Assessment item 1: Cross Media Research Report / Class Presentation
| Objective(s): | a, c |
| Weighting: | 35% |
| Task: | Working individually, Students must prepare a new media research report to be presented as a 5-10 minute class presentation. They will report on an aspect of media culture, technology or emerging formats relating to cross media production such as a relevant case study, broadband, online documentary, podcasting, locative media, games, iTV, emerging formats, industry report or other topic as approved by the lecturer. Students need to report on the issue and discuss how it is contributing to/ affecting media culture. The report will be verbal, supplemented by relevant audio visual materials to be provided by the student. A summary of key points should also be submitted to the lecturer, either in Powerpoint or as a written item. |
| Assessment criteria: |
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Assessment item 2: Cross Media Project Proposal
| Objective(s): | b, d |
| Weighting: | 25% |
| Task: | Students develop a 1,500 word proposal for a cross media project, including supporting visual materials. The proposal must describe:
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| Assessment criteria: |
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Assessment item 3: Cross Media Development
| Objective(s): | a, b, e |
| Weighting: | 40% |
| Task: | Working in small groups students translate an existing project (such as a doco or short film) and produce a cross media prototype of the content, such as for broadband or mobile delivery. |
| Assessment criteria: |
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Minimum requirements
Students are expected to read the subject outline to ensure they are familiar with the subject requirements. Since class discussion and participation in activities form an integral part of this subject, you are expected to attend, arrive punctually and actively participate in classes. If you experience difficulties meeting this requirement, please contact your lecturer. Students who have a reason for extended absence (e.g., illness) may be required to complete additional work to ensure they achieve the subject objectives.
Attendance is particularly important in this subject because it is based on a collaborative approach which involves essential workshopping and interchange of ideas. Students who attend fewer than ten classes are advised that their final work will not be assessed and that they are likely to fail the subject.
Minimum requirements for this subject are:
- Students must submit a copy of your project in the highest quality applicable format, ie DV, CD, DVD unless otherwise stated. This copy will be retained by the Faculty of Humanities and Social Sciences.
- Students must include a credit to UTS on the final submitted project in the format "made at the University of Technology, Sydney, 2003 www.hss.uts.edu.au" or substituting the relevant year of production, unless otherwise stated. Audio projects may submit the credit on the CD cover rather than within the body of the work.
- Students are asked to sign a release form which gives UTS the right to use part or whole of your project for internal education purposed or external UTS promotion. IT WILL NOT INFRINGE ON YOUR OWNERSHIP OF COPYRIGHT IN YOUR WORK. This form should be submitted with the final assessment task.
Indicative references
Due to the rapidly changing nature of this field, texts are updated regularly. Online references will be provided each semester. Key texts include:-
Bushoff, B (ed.).(2005). Sagasnet reader: Developing Interactive Narrative Content. München: High Text Verlag.
Cato, J (2001) User Centred Web Design. London: Addison-Wesley
Cederholm, D, (2004) Web Standards Solutions: The Markup and Style Handbook (Pioneering Series) Friends of ED
Chapman, N and Chapman, J (2003) Digital media tools. Chichester : Wiley,
Eaton, E. (2003) DesignWhy's: Designing Web Site Interface Elements : For Graphic Designers. Gloucester, Mass, Rockport Publishers
Feldmann, V. (2005). Leveraging mobile media : cross-media strategy and innovation policy for mobile media communication, Heidelberg ; New York: Physica-Verlag
Goggin, G (2006) Cell phone culture : mobile technology in everyday life, New York, NY : Routledge
Fox, B. (2005). Game Interface Design [Electronic Resource] Boston, MA: Course Technology PTR
Horton, S (2006) Access by Design, Berkeley, New Riders.
Martin Shelton, S. (2004) 'Communicating ideas with film, video, and multimedia : a practical guide to information motion-media ' Carbondale : Southern Illinois University Press, USA
Rheingold, H. (2002) 'Smart mobs: the next social revolution' Cambridge, Mass, Perseus Publishing.
Silver, M. (2005) Exploring interface design. Clifton Park, N.Y. : Delmar Learning ; London : Thomson Learning
Tofts, D (2005). Interzone: Media Arts in Australia, Australia: Craftsman House/ Thames and Hudson
Ulrich, K. Macromedia Flash 8: Visual Quickstart Guide, Peachpit Press, USA
White, M.S. (2005) The content management handbook London, Facet Publishing
Web references:- more will be provided during classes
Cross media projects
http://www.sbs.com.au/firstaustralians/
http://www.abc.net.au/innovation/gallipoli/
http://www.abc.net.au/broadband/categories/documentaries.htm
www.becominghuman.org
Social media / doco
http://current.com/
Alternate / extended reality games
Blast Theory www.blasttheory.co.uk
I Love Bees http://ilovebees.com/humptydumpty.html
ReGenesis www.regenesistv.com/indexframeset.html
Aust Council/ Second Life vodcast http://abc.net.au/sundayarts
