27778 Innovative Services Management

Subject level: Postgraduate

Handbook description

This subject explores the nature of innovation and entrepreneurship in service industries. It examines creative management theories and applications of entrepreneurial and innovative thinking, activity and advocacy for change within specific industry organisations. Students work on case studies in understanding the challenges facing specific organisations and their ability to move through a life cycle from new entrant, maturity and decline to reinvention. It includes examining skills in identifying, harnessing and further developing resources from public and private sources as well as developing appropriate products and services for trading. Students develop a business case approach for investment in an innovative or entrepreneurial product or service within a specific service organisation.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. demonstrate how entrepreneurialism and innovation is fostered within specific industry sectors
2. analyse innovative and entrepreneurial behaviour and conditions for success
3. demonstrate an ability to create innovative products, strategies or projects in specific industry sectors

4. identify innovative and entrepreneurial attributes
5. demonstrate how innovative and entrepreneurial programs and projects can be built into business planning processes.

Contribution to graduate profile

This subject provides students with a critical understanding of innovation and entrepreneurial skills relevant to the context of non-profit and for profit industry specific sectors. It provides students with an appreciation of value creation methods within organisations and industry sectors. It enhances students' ability to develop practical and theoretical responses in developing competitive and collaborative advantage for organisations operating in specific industry settings. The subject develops conceptual and problem solving skills, creative thinking and an understanding of change within organisations through case studies, simulation activities and role-playing.

Teaching and learning strategies

Two hour lectures with further one-hour case study analysis simulation activities and role-playing. Content for this subject will be supported by UTSOnline.

Content

The subject will be delivered in two parts: the first part will develop students' understanding of concepts of managing creatively. The second part will explore these concepts through practical exercises and case studies.

• Conceptualising organisations
• Idea of visions – sourcing new business concepts, creating and generating ideas
• Attributes of entrepreneurial thinking and behaviour
• Business Planning Processes: Testing creativity
• Developing the business case, identifying and managing risk
• Analysing organisational culture
• Communicating innovative and entrepreneurial products and services
• Barriers to innovation and entrepreneurship
• Sustaining innovation: the processes of innovation and entrepreneurial management, evaluating demand for innovative and entrepreneurial products and services

Assessment

Assessment item 1: Proposal of entrepreneurial product/service (Individual)

Assessment item 2: Business Case Report (Group)

Assessment item 3: Examination (Individual)

Required text(s)

Luecke, R, 2003, Managing creativity and innovation, Harvard Business School, Boston

Guide to Writing Assignments, University of Technology, Sydney (www.business.uts.edu.au/resources/guide.html)

Indicative references

Fitzgibbon, M, 2001, Managing Innovation in the Arts, Quorum, London

HBR 2003, Harvard Business Review on the Innovative Enterprise, Harvard Business School, Boston

Jensen, R, 1999, The Dream Society: how the coming shift from information to imagination will transform you business, McGraw Hill, NY

Legge and Hindle, 1997, Entrepreneurship: how innovators create the future, MacMillan Melbourne

Martin, P, 2004, Made possible by: succeeding with sponsorship, Jossey-Bass, San Francisco

O'Brien, DB and Overby, J (1997), Legal aspects of Sport Entrepreneurship, Morgantown: Fitness Information Technology

Oster, SM, Massarsky, CW and Beinhacker, SL, 2004, Generating and Sustaining Nonprofit Earned Income: A Guide to Successful Enterprise Strategies, Jossey-Bass, San Francisco

Poole, MS and Van de Ven, AH, 2004, Handbook of Organisational Change and Innovation, Oxford University Press, Oxford

Proctor, T, 2005, Creative problem-solving for managers: developing skills for decision-making and innovation, Routledge, NY

Schrage, M, 2000, Serious play: how the world's best companies simulate to innovate, Harvard Business School, Boston

Timmons J, 2004, New venture creation: entrepreneurship for the 21st century, 6th edn, McGraw Hill, Boston

Von Stamm, B (2003), Managing innovation, design and creativity, Wiley, New York

Wujec, T and Muscat, T (2002), Return on imagination: realising the power of ideas, Prentice Hall, London