27765 Event Management

Subject level: Postgraduate

Handbook description

This subject deals with the event project management process. This process involves a series of sequential steps, specifically initiation, planning, implementation, employment of control and monitoring systems, evaluation and legacy management. In discussing these steps, those factors that act to condition how they are undertaken are also addressed. Additionally, matters relating to ethical and socially responsible business practice are dealt with in this subject. A core focus is the development of skills and knowledge associated with the ability to critically assess events in terms of their current management practices.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. discuss and employ the event project management process in the context of a wide range of event forms
2. discuss the ethical and social responsibilities of event managers in relation to the various stakeholders with which they deal
3. critically analyse case specific data relating to the management of specific events.

Contribution to graduate profile

This subject proposes, and works through, a model of the event project management process. This process involves a series of sequential steps, specifically: initiation, planning, implementation, employment of control and monitoring systems, evaluation and legacy management. Matters associated with ethical and socially responsible business practices are also dealt with in this subject. A core focus of this unit is the development of skills and knowledge associated with the ability to critically assess events in terms of their current management practices.

Teaching and learning strategies

This subject involves a variety of teaching and learning activities, which may include: lectures, workshops, industry presentations, problem-solving exercises, field visits, and case studies. Content for this subject will be supported by UTSOnline.

Content

• Overview of the event project management process
• Factors influencing the event project management process
• Ethical and socially responsible business practices

• Event initiation
• Event planning
• Event implementation
• Event control and monitoring systems
• Event evaluation
• Event legacy management
• Case studies

Assessment

Assessment item 1: Assignment on key aspect(s) of strategic event (Individual)

Assessment item 2: Final examination (Individual)

Required text(s)

Allen, J, O'Toole, W, Harris, R and McDonnell, I, 2007, Festival and Special Event Management, 4th edn, John Wiley, Brisbane

Indicative references

Allen, J, 2005, The Impacts of Events: Conference Proceedings, Australian Centre for Event Management

Allen, J, Harris, R, Jago, L. and Veal, A, 2000, Events Beyond 2000: Setting the Agenda – Proceedings of the Conference on Event Management, Evaluation, Research and Education, Australian Centre for Event Management, University of Technology, Sydney

Allen, J, 2003, Event Planning – Ethics and Etique, John Wiley, Canada

Arthur, D. and Andrew, J, 1996, 'Incorporating community involvement in the management of sporting mega-events: an Australian case study', Festival Management and Event Tourism, vol. 4, no, 1/2, pp, 21-27

Australian Government, 2006, 'Travel Smart' www.travelsmart.gov.au (accessed 19/02/2007)

Australian Standard AS/NZS 4360 2004 Risk Management, Standards Australia

Berlonghi, A, 1990, Special Event Risk Management Manual, Dana Point, CA.

Berridge, G, 2007, Events Design and Experience, Elsevier Butterworth-Heinemann, Burlington, MA

Centre for Hospitality and Tourism Research and Australia Centre for Event Management, 2007, Re-evaluating the City/Town: Events as a Catalyst for Change, Proceedings of the 4th International Event Management Research Conference, Victoria University, Melbourne

Christie, M. and McAteer, L, 2006, 'Events Management Practical Guide', EventScotland www.eventscotland.org/index/downloads.htm (accessed 19/02/2007)

Department of Culture, Media and Sports and PricewaterhouseCoopers 2005, Olympic Games Impact Study, Final Report www.culture.gov.uk/NR/rdonlyres/E88F2684-F49E-4F45-B826-2F19F21374F8/0/OlympicGamesImpactStudy.pdf (accessed 19/02/2007)

Department of Tourism, Sport and Racing, 1999, A Planning Guide for Event Management: Alcohol, Safety and Event Management (at www.liquor.qld.gov.au/ourproducts/brochures/ planning_guide/page_1.asp#obtain)

Darcy, S. and Harris, R. (2003) 'Inclusive Special Event Planning', Event Management, Vol.8, pp 39-47

Duncan, W, 1996, A Guide to the Project Management Body of Knowledge PMI Publishing North Carolina (full text found at www.eniac.com/whitepap/project.htm)

Emergency Management Australia, 1999, Safe and Healthy Mass Gatherings Manual (2) Faber Maunsell, 2004, ' NWDA, Commonwealth Games Benefits Studies – Final Report' www.englandsnorthwest-culture.com/cultural/pdf/CommonwealthGamesBenefitStudy.pdf (accessed 19/02/2007)

Getz, D, 2005, Event Management and Event Tourism (2nd edn), Cognizant Communication Corporation, New York

Getz, D and Frisby, W, 1998, 'Evaluating management effectiveness in community run festivals', Journal of Travel Research, vol.27, no.1, pp.22-27

Goldblatt, J, 2008, Special Events: The Roots and Wings of Celebration, John Wiley and Sons, Hoboken, NJ

Hanlon, C and Jago, L, 2004, 'The challenge of retaining personnel in major sport event organizations', Event Management An International Journal, Vol 9, Number1/2, pp 39-49

Harris, R. and Allen, J. (eds) 2002, Regional Event Management Handbook, Australian Centre for Event Management, University of Technology, Sydney

Insight Economics 2006, 'Triple Bottom Line Assessment of the XVIII Commonwealth Games' www1.dvc.vic.gov.au/ocgc/News/Final_Report_Executive_Summary.pdf ( accessed 19/02/2077)

Jago, L, Derry, M, Harris, R, Hede, A and Allen, J, 2002, Events and Place Making: Proceedings of the International Events Research Conference, Australian Centre for Event Management

Jonson, P, 2001, 'Volunteers and the Law: Legal Risks for Volunteers', Parks and Leisure, vol. 4, no.2, pp 26-29

Kostuk, K, 1997, 'A decision support system for a large, multi-event tournament', Infor, vol.35, no.3, pp 183-196

Malouf, L, 1999, Behind the Scenes at Special Events, John Wiley and Sons, New York

Masterman, G, 2004, Strategic Sports Event Management: An International Approach, Elsevier Butterworth-Heinemann, Burlington, MA

Masterman, G and Wood, E, 2006, Innovative Marketing Communications: Strategies for the Events Industry, Elsevier Butterworth-Heinemann, Burlington, MA

Matthews, D, 2008, Special Event Production: The Process, Elsevier Butterworth-Heinemann, Burlington, MA

Matthews, D, 2008, Special Event Production: The Resources, Elsevier Butterworth-Heinemann, Burlington, MA

McCabe, V, Poole, B, Weeks, P and Leiper, N, 2000, The Business and Management of Conventions, John Wiley and Sons Australia, Sydney

O'Toole, W, Mikolaitis, P, 2002, Corporate Event Project Management, John Wiley and Sons, Inc, New York

Reid, S. and Arcodia, C, 2002, 'Understanding the Role of the Stakeholder in Event Management' in Events and Place Making, Proceedings of International Event Research Conference, eds L Jago, M Deery, R Harris, A Hede and J Allen, Australian Centre for Event Management, University of Technology, Sydney

Resource NSW 2001, '7 Steps to Waste Wise Management' www.wastewiseevents.resource.nsw.gov.au/default.asp?dir=steps (accessed 19/02/2007)

Roads and Traffic Authority 1999, Traffic Management for Special Events

Roberston, M. and Frew, E, 2008, Events and Festivals: Current Trends and Issues, Routledge, New York

Shone, A and Parry, B, 2004, Successful Event Management: A Practical Handbook (2nd ed.), Thomson, London

Silvers, JR, 2004, Professional Event Coordination, John Wiley and Sons, Hoboken, New Jersey

Silvers, JR, 2008, Risk Management for Meetings and Events, Elsevier Butterworth-Heinemann, Oxford

Slaughter, L, 2002, 'Motivations of Long Term Volunteers at Events', in Events and Place Making, Proceedings of International Event Research Conference, eds L Jago, M Deery, R Harris, L Jago, A Hede and J Allen, Australian Centre for Event Management, University of Technology, Sydney

Sonder, M, 2004, Event Entertainment and Production, John Wiley and Sons, N.J.

Supovitz, F, 2005, The Sport Event Management and Marketing Playbook, John Wiley and Sons, New Jersey

Tapsell, K, 1999, The liability of sport volunteers, Law Society Journal, vol 37, no 1, pp. 42-7

Taylor, R and Tekle, S, 2002, 'Attributes for Staging Successful Wine Festivals', in Event Management, Vol. 7, pp 165–175

Tum, J. Norton, P. and Nevan Wright, J, 2006, Management of Event Operations, Elsevier Butterworth-Heinemann, Oxford

Van Der Wagon, L. and Carlos, B, 2005, Event Management for Tourism, Cultural, Business and Sporting Events (2nd ed.), Pearson, Sydney

Van Der Wagon, L, 2006, Human Resource Management for Events, Elsevier, Burlington WorkSafe Victoria, 2006, 'Advice for Managing Major Events Safely', www.worksafe.vic.gov.au/wps/wcm/resources/file/ebcac2435c3af8c/major_events_organisers_advice.pdf (accessed 19/02/2009)

Worksafe Victoria, 2007, 'Crowd Control at Venues and Events: A Practical Occupational Health and Safety Guide' (2nd edn) www.worksafe.vic.gov.au/wps/wcm/resources/file/ebaded446de3cb5/crowdcontrol.pdf (accessed 19/02/2009)

Yeoman, I. Robertson, M. Ali-Knight, J. Drummond, S. and McMahon-Beattie, U, 2004, Festival and Events Management: An International Arts and Culture Perspective, Elsevier Butterworth-Heinemann, Oxford

Journals

Event Management (Formally Festival Management and Event Tourism)

International Journal of Event Management Research

Journal of Convention and Exhibition Management

Journal of Travel Research

Parks and Leisure

Tourism Management

Selected industry publications

Conferences, Exhibitions Incentives Asia Pacific

Convention and Incentive Marketing

International Festivals and Events Association (various publications)

NSW Festival and Events Association Newsletter

Micenet

Quorum

Websites