27721 Sport Globalisation

Subject level: Postgraduate

Handbook description

This subject examines the theoretical backgrounds and practical effects of globalisation on the production, meaning and consumption of sport across contrasting social, political and economic systems. It seeks to develop knowledge of and sensitivity to the differing values, customs and traditions of the diverse sporting environments in a range of nation states. These understandings are fundamental to successful management of sport in the international marketplace.

Subject objectives/outcomes

On successful completion of this subject, students should be able to:

1. Understand the culture, production, meaning, consumption and promotion of sport in the global marketplace.
2. Explain the similarities and differences in the production, meaning, promotion and consumption of sport in selected nations.
3. Recognise the specific and persistent problems in the production, meaning, promotion and consumption of sport.
4. Critically evaluate the nature and the role of sport in contrasting socio-economic systems.

Contribution to graduate profile

This subject provides a critical understanding of global theories and practices in the sports marketplace in a variety of economic and cultural contexts. It also develops an appreciation of the management, business and social skills necessary for leadership of sport in commercial, globalised settings.

Teaching and learning strategies

Learning and teaching strategies include a combination of lecture, discussion, case study, and group activities. These classes will be supplemented with both printed and electronic learning materials and resources. UTSOnline will be used to share information and encourage interaction between staff and students. Students will also use appropriate computer software such as spreadsheets and word processors to complete assigned tasks.

Content

• International sport and leisure industries
• Cross-cultural similarities and differences in the global sport marketplace
• Mass media, sport and leisure in the global community
• Global sport marketing, advertising, promotion and public relations
• Development of the multinational sporting enterprise
• The political, regulatory and legal environments in international sport
• The economic and technological environments in international sport business
• Information technology and the global sport marketplace

Assessment

Assessment item 1: Seminar Presentation (Individual)

Assessment item 2: Essay (Individual)