27717 Venue and Facility Management

Subject level: Postgraduate

Handbook description

This subject examines the principles of managing venue and facility operations. Specifically, it addresses how facilities and venues are planned, managed, operated, evaluated and maintained. The subject also covers issues ranging from traffic circulation to security and safety issues. Guest speakers from various venues and facilities are featured and current trends, case studies and future directions are also covered.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. demonstrate an understanding of the main components of venue management in both local and global environments
2. describe processes associated with the planning, management and operations of venues and facilities
3. identify and discuss key operational practices in venue management
4. critically evaluate a venue in terms of its management and operation practices.

Contribution to graduate profile

This subject provides an overview of the venue management sector for all postgraduate programs in the school. It provides a basis from which students can understand the unique relationships between a venue and its stakeholders. The core competencies and skills of a successful venue manager are covered. Benchmark practices and strategies for improving venue management practices will be discussed. The range and variety of services provided to patrons of venues are outlined.

Teaching and learning strategies

This subject involves a variety of teaching and learning activities, which may include: lectures, case study presentations; expert panel discussions; student presentations; and directed readings. In addition to the lecturing staff, selected practitioners with direct experience in one or more areas related to venue management will present on particular topics. The underlying learning strategy employed in this subject is one of linking theory, concepts, ideas and techniques associated with venue and facility management to actual practice.

Content

• Understanding the trends related to venue management
• Determining the need for venues
• Types of venues
• Facility planning, design, construction and management process
• Management and administration of venues
• Access issues
• Venue operations and services
• Asset management
• Risk and emergency management
• Crowd management
• Control and security

Assessment

Assessment item 1: Essay (Individual)

Assessment item 2: Exam (Individual)

Assessment item 3: Case Study of a Venue (Group) OR Industry practicum in a venue (individual)

Required text(s)

Westerbeek, H, Smith, A, Turner, P, Emery, P, Green, C and van Leeuwen, L (2005) Managing Sport Facilities and Major Events, Allen and Unwin, Sydney

Faculty of Business 2006, Guide to Writing Assignments, Faculty of Business, University of Technology, Sydney.

Recommended text(s)

Allen, J., Harris, R., O'Toole, B., & McDonnell, I. (2008). Festival and special event management (4th ed.). Milton, Qld.: John Wiley & Sons.

Andersson, A. E., and Andersson, D. E. 2006, The Economics of Experiences, the Arts and Entertainment. Edward Elgar Publishing.

Bennett, R., & McColl-Kennedy, J. R. (2003). Services marketing: a managerial approach. Milton, Queensland: Wiley.

Berridge, G. 2007. Events design and experience. Oxford; Burlington, MA: Butterworth-Heinemann.

Crossley, JC, Jamieson, LM and Brayley, RE, 2005, Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach (5th ed.), Sagamore Publishing Champaign, IL.

Daly, JW (2000) Recreation and sport planning and design (2nd ed.), Champaign, IL: Human Kinetics.

Edginton, C, Hydson, S and Larkford, S, 2001, Managing Recreation, Parks & Leisure Services. Sagamore: Champaign, Illinois.

Eisinger, P, 2000, The Politics of Bread and Circuses: Building the City for the Visitor Class. Urban Affairs Review, 35(3), 316.

Evans, G, 2000, Measure for measure: evaluating performance and the arts organisation, Culture and Organization, 6(2), 243-266.

Fainstein, S. S., and Stokes, R. L. 1997, Spaces for Play: The Impacts of Entertainment Development on New York City. Center for Urban Policy Research, Rutgers, the State University of New Jersey.

Fried, G. (2005), Managing Sport Facilities. Human Kinetics.

Pine, BJ and Gilmore, JH, (1998), Welcome to the experience economy, Harv Bus Rev, 76(4), 97-105.

Rondeau, EP, Brown, RK and Lapides, PD, 2006, Facility management (2nd ed.). Hoboken, N.J.: John Wiley & Sons, Inc.

Sawyer, TH, 2005. Facility Design and Management for Health, Fitness, Physical Activity, Recreation, and Sports Facility Development (11th ed.): Sagamore Pub. LLC.

Swarbrooke, J and NetLibrary Inc. 2002, The development and visitor attractions, Butterworth-Heinemann, London.