27715 Sport Business

Subject level: Postgraduate

Handbook description

This subject explores basic management concepts as they relate to sports organisations. It examines context, structures and processes through the major themes of background to sport administration, theories of management, strategic planning, human resource issues and management skills and processes.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. describe processes associated with management and business developments and the changing environment of management within the field of sport
2. apply the principles of the management role, impact and implementation of planning, organising, staffing and human resource management
3. integrate leading edge sport management theory to practical problem solving options and strategies
4. demonstrate an understanding of quality management and business processes and strategies, the dynamics of a learning organisation and the application of best practice.

Contribution to graduate profile

This subject aims to develop understanding of the roles of sport organisations in modern society, including the relationships between human behaviour and sport, policy making and sport, and the commercial applications of sport. This subject provides students with foundation knowledge in the management of sport organisations, sport teams and sport programs.

Teaching and learning strategies

Lecture/tutorial, workshops, guest speakers and seminar presentations will be the teaching strategies utilised in this subject. These classes will be supplemented with both printed and electronic learning materials and resources. UTSOnline will be used to share information and encourage interaction between staff and students.

Content

• Development of the management of Australian sport
• Why sport management is different
• Governance issues in sport
• Organisation theory and its relationship to sport
• Aspects of globalisation that impact on sport management
• Culture and sport management
• The purpose, benefits, types of and processes of strategic planning
• Diversity and ethics in sport management
• Commercialisation of sport — economics of competition, sponsorship, the media and sport
• Challenges facing Australian sport — demographic, planning, lifestyle, participation, access, equity, technology, economic, funding, information scenarios.

Assessment

Assessment item 1: Seminar Presentation (Individual)

Assessment item 2: Essay (Individual)