27647 Airlines and Transportation Management

Subject level: Undergraduate

Handbook description

This subject introduces students to management within the context of the transportation sector. Whilst it covers the airline industry in-depth, it also explores corresponding issues and concepts within other forms of transport. It deals with the environmental (particularly regulatory) context in which transport providers operate, general principles of transportation and transport economics, strategic planning, marketing and service delivery issues, and collaborative linkages between the transportation sector and other sectors of the tourism industry.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. discuss the environmental and regulatory forces which have significance for the management of tourist flows and the management of firms within the transport sector
2. identify the macro- and micro-economic principles that underpin governments' involvement in transportation and individual organisations' management and marketing strategies
3. appraise the current dynamics of the markets, locally and internationally within the various sub-sectors of the tourism transportation industry
4. critically examine issues associated with the design and delivery of transport services, along with issues surrounding collaboration with other related firms
5. critically examine contemporary issues in tourism transportation and their impacts on tourism and the impact on individual firms.

Contribution to graduate profile

This elective subject seeks to examine management within the context of the transport sector, and to highlight current and potential interrelationships with other sectors of the tourism industry and other elements of the tourism system.

Teaching and learning strategies

Teaching and learning strategies include lectures, tutorials, online discussions, field visits, guest lectures and analyses of current developments in tourism transportation.

Content

• Overview of the carrier sector and its environmental context — partial industrialisation of carrier sector firms; freight and commuter traffic; the interrelationship between carriers and gateways/terminals; the carrier element in the tourism product
• Macro-level environmental impacts and influences — state ownership of firms in the carrier sector; political influences on strategies; community service obligations of firms; regulation — for safety reasons; regulation — for economic reasons; self-regulation
• Quantitative techniques in tourism transportation — travel choice models; Networking models; forecasting techniques; yield management
• Marketing and service delivery issues in tourism transportation — problems of services marketing in tourism transportation; industrial relations issues; the importance of the transportation element in the tourism product; trade-offs in delivery vis-a-vis regulatory aspects; product distribution
• Collaborative cooperative links within this sector and other sectors of the tourism industry
• Contemporary issues affecting this sector — fuel prices, carbon emissions reduction and offsets, the growth of low-sot transport firms.

Assessment

Assessment item 1: Current News Analysis or Product Description (individual)

Assessment item 2: Issues Analysis Presentation and Report (Group)

Assessment item 3: Final Exam (Individual)

Required text(s)

There is no textbook or book of readings for this subject. Instead key resource material will be made available through UTSOnline or through Closed and Electronic Reserve in the Kuring-gai library.

However, much of the theoretical material for this subject is taken from any or all of the following three books. They have been placed in Closed Reserve.

Doganis R, 2002, Flying Off Course: the Economics of International Airlines, 3rd edn, Routledge, London

Doganis, R, 2006, The Airline Business, 2nd edn, Routledge, New York

Hanlon, P, 2007, Global Airlines: Competition in a Transnational Industry, 3rd edn, Butterworth-Heinemann, Oxford, UK.

Other material will be placed from time-to-time in Electronic Reserve.

Indicative references

Ashford, N and Moore, C, 1992, Airport Finance, Van Nostrand Reinhold, New York.

Brancker, JWS, 1977, IATA and What it Does, Sijthoff, London.

Bureau of Industry Economics 1994, International Performance Indicators: Aviation, AGPS, Canberra.

Bureau of Transport Economics 1987, Intrastate Bus Services in New South Wales, Occasional Paper 85, AGPS, Canberra.

Bureau of Transport and Communication Economics 1988, Comparison of Overseas Railway Systems: Policy and Performance, Information Paper 30, AGPS, Canberra.

Bureau of Transport and Communication Economics, 1988, Australian Car Rental Industry Study, Occasional Paper 86, AGPS, Canberra.

Bureau of Transport and Communication Economics 1988, Intrastate Aviation: Performance and Prospects, Occasional Paper 95, AGPS, Canberra.

Bureau of Transport and Communication Economics & Jarden Morgan NZ Ltd. 1991, Costs and Benefits of a Ashford, N and Moore, C. 1992, Airport Finance, Van Nostrand Reinhold, New York.

Brancker, J W S. 1977, IATA and What it Does, Sijthoff, London.

Bureau of Industry Economics 1994, International Performance Indicators: Aviation, AGPS, Canberra.

Bureau of Transport Economics 1987, Intrastate Bus Services in New South Wales, Occasional Paper 85, AGPS, Canberra.

Bureau of Transport and Communication Economics 1988, Comparison of Overseas Railway Systems: Policy and Performance, Information Paper 30, AGPS, Canberra.

Bureau of Transport and Communication Economics, 1988, Australian Car Rental Industry Study, Occasional Paper 86, AGPS, Canberra.

Bureau of Transport and Communication Economics 1988, Intrastate Aviation: Performance and Prospects, Occasional Paper 95, AGPS, Canberra.

Bureau of Transport and Communication Economics & Jarden Morgan NZ Ltd. 1991, Costs and Benefits of a Single Australasian Aviation Market, AGPS, Canberra.

Bureau of Transport and Communication Economics, 1992, Quality of Service in Australian Passenger Aviation, AGPS, Canberra.

Bureau of Transport and Communication Economics 1993, The Progress of Aviation Reform, Report 81, AGPS , Canberra.

Bureau of Transport and Communication Economics 1994, International Aviation: Trends and Issues, AGPS, Canberra.

Bureau of Transport and Communication Economics 1995, Adequacy of Transport Infrastructure, AGPS, Canberra.

Bureau of Transport and Communication Economics 1996, Code Sharing in International Aviation: A Discussion Paper, AGPS, Canberra.

Bus and Coach Association of NSW 1990, The 1990 Passenger Transportation Act, Papers prepared for the Management Training Seminar, Sydney, September.

Button, K and Pitfield, D, 1991, Transport Deregulation : An International Movement, Macmillan, London

Button, K and Stough, R, 2000, Air Transport Networks : Theory and Policy Implications Edward Elgar, Cheltenham, UK

Calder, S. 2002, No Frills: The Truth Behind the Low-cost Revolution in the Skies, Virgin, London.

Department of Tourism, 1995, National Cruise Shipping Strategy, Department of Tourism, Canberra.

Douglas, N, 2004, The Cruise Experience: Global and Regional; Issues in Cruising, Pearson, Frenchs Forest, NSW

Gialloreto, L. 1988 Strategic Airline Management: The Global War Begins, Pitman, London.

Goh, J, 2001, The Single Aviation Market of Australia & New Zealand, Cavendish, London.

Graham, A, 2001, Managing Airports, Butterworth-Heinemann, Oxford, UK.

Gudmundsson, S. 1998, Flying Too Close to the Sun : the Success and Failure of the New- Entrant Airlines, Ashgate, Brookfield, Vt.

Holloway, S. 1997, Straight and Level: Practical Airline Economics, Ashgate, Aldershot, UK

Holloway, S. 1998, Changing Planes: a Strategic Management Perspective of an Industry in Transition, Ashgate, Aldershot, UK

House of Representatives Standing Committee on Communications, Transport and Microeconomic Reform 1998, Tracking Australia: An inquiry into the Role of Rail in the National Transport Network,, The Parliament of the Commonwealth of Australia, Canberra.

House of Representatives Standing Committee on Communications, Transport and the Arts, 2001, Back on Track: Progress in Rail Reform, The Parliament of the Commonwealth of Australia, Canberra

House of Representatives Standing Committee on Transport, Communications and Infrastructure 1994, Inquiry into the Sydney 2000 Olympics: the Adequacy of Existing and Planned Aviation Services and Infrastructure, AGPS, Canberra. Hutcheson, S. 1996, An Introduction to Air Transport, Aviation Training International, Maroochydore, Qld

Industry Commission 1991, Rail Transport, Vols I and II, AGPS, Canberra

Industry Commission 1992, Intrastate Aviation, AGPS, Canberra

Ingold, A, McMahon Beattie, U and Yeoman, I. 2000, Yield Management: Strategies for the Service Industries (2nd. Ed), Continuum, London

Lich, HG, 1997, Transport Systems; a Management Approach, RMIT Press, Melbourne

Lumsdon, L and Page, S. (eds.) 2004, Tourism and Transport: Issues and Agenda for the New Millenium, Elsevier, Amsterdam.

Nyathi, M, Hooper, P and Hensher, D, 1992, Compass Airlines: 1 December 1990 to 20 December 1991, Working Paper no. 92-2, Institute of Transport Studies, University of Sydney, Australia

Organisation for Economic Cooperation and Development 1988, Deregulation and Airline Competition, OECD, Paris

Oum, T, Park, J and Zhang, A. 2000, Globalization and Strategic Alliances : the Case of the Airline Industry, Pergamon, New York

Oum, T and Yu, C. 1998, Winning Airlines: Productivity and Cost Competitiveness of the World's Major Airlines, Kluwer, Dordrecht, The Netherlands

Oum T and Yu, C. 2000, Shaping Air Transport in Asia Pacific, Ashgate, Aldershot, UK

Page, S. 1999, Transport and Tourism, Longman, Harlow, Essex , UK

Productivity Commission 1998, International Air Services, Productivity Commission, Melbourne

Productivity Commission 2001, Price Regulation of Airport Services : Issues Paper, Productivity Commission, Melbourne

Productivity Commission 2002, Price Regulation of Airport Services: Inquiry Report, Report no.19, AusInfo, Canberra

Reynolds, Q. 2000, Brisbane - Melbourne Rail Link : Economic Analysis , Bureau of Transport Economics, Canberra.

Senate Standing Committee on Transport, Communications and Infrastructure 1989, Organisation and Operations of the Federal Airports Corporation and the Civil Aviation Authority, Report, AGPS, Canberra

Shaw, S, 1999, Airline Marketing and Management, (4th edn) Ashgate, Aldershot, UK

Shaw, S. 1993, Transport: Strategy and Policy, Blackwell, Oxford.

Sinha, D. 2001, Deregulation and Liberalisation of the Airline Industry: Asia, Europe, North America and Oceania Ashgate, Aldershot, UK

Sulzmaier, S. 2001, Consumer-oriented Business Design: the Case of Airport Management, Physica-Verlag, New York

Wolmar, C. 2001, Broken Rails; How Privatisation Wrecked British Railways , Aurum, London

Journals

Annals of Tourism Research

Journal of Air Transport Management

Tourism Management

Transportation Journal

Journal of Travel Research

Travel and Tourism Intelligence — Travel and Tourism Analyst

Current affairs publications

The Australian Financial Review

Business Review Weekly

Travel Week and Traveltrade

and reports, publications put out by the Tourism Research Australia, the Tourism Forecasting Council and Department of Industry Science and Resources, Canberra.

Electronic news bulletins

Travelmole.com

eTravel Blackboard

eTurbo News