27347 Hotel Management

Subject level: Undergraduate

Handbook description

This subject seeks to develop a sound understanding of strategic and operations management in a hotel context. In performing this role it overviews the Australian and international hotel industry, describes the nature of the hotel product and the markets which this product serves, discusses hotel business and marketing strategy options and examines operational practices associated with the successful conduct of a hotel business. A key aspect of this subject is the development of skills and knowledge in students such that they can analyse case specific data and recommend appropriate management responses.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. describe the nature and characteristics of the Australian and international hotel industries along with those trends and forces currently impacting upon them
2. describe the general characteristics of the hotel product and tourist/non-tourist markets served by hotels
3. discuss overall business, and associated marketing, strategies employed by hotels
4. identify, and discuss the management of, major operational areas within hotels
5. analyse case specific data and recommend appropriate strategic or operational management responses.

Contribution to graduate profile

This is an elective subject for students in the Bachelor of Management in Tourism and in the Bachelor of Business and draws on the foundation knowledge and skills students have developed in introductory subjects in management and tourism. The subject is designed to provide students with an understanding of the strategic and operational management of hotels, particularly within the context of tourism to a destination. A key aspect of this subject is the development of skills and knowledge in students such that they can analyse case specific data and recommend appropriate management responses.

Teaching and learning strategies

Teaching and learning strategies include formal lectures and tutorial sessions. Field visits will also be included. Content for this subject will be supported by UTSOnline.

Content

• The nature and characteristics of the Australian and international hotel industries
• Hotels and tourist destination area development
• Hotel types, e.g. business hotels, resorts, backpacker hotels
• Trends and forces impacting upon the hotel sector
• Hotel products and markets
• Strategic management and hotels
• Hotel operations
• Case studies in strategic and operations management of hotels

Assessment

Assessment item 1: Essay (Individual)

Assessment item 2: Case study and Presentation (Group)

Assessment item 3: Final Examination (Individual)

Required text(s)

Walker, JR, 2007, Introduction to Hospitality Management, 2nd edn, Pearson, Prentice Hall, New Jersey

Indicative references

Catalogue Items 647.9; 648 (some) and 338.4

Nebel, E.C.III, 1991, Managing Hotels Effectively, Lessons from Outstanding General Managers, Van Nostrand Reinhold, New York.

Powers, T and Barrows, CW, 2009, Introduction to Management in the Hospitality Industry, 9th edn, John Wiley and Sons, New Jersey.

Rutherford, DG and O'Fallon, M, 2007, Hotel Management and Operations, 4th edn, John Wiley and Sons, New Jersey.

Van Hoof, HB, Vallen, GK, McDonald, ME and Wiener, PJ, 2007, A Host of Opportunities, An Introduction to Hospitality Management, 2nd edn, Pearson, Prentice Hall, New Jersey.

Refereed, non refereed journals and trade publications

Examples:

Australian Journal of Hospitality Management

International Journal of Hospitality Management

The Cornell Hotel, Restaurant Administration Quarterly

Journal of Hospitality and Tourism Research

The Journal of Hospitality, Leisure, Sport and Tourism Education

Hotel and Motel Management

Hotels

Hotels Investment Outlook

Hospitality

and other Hotel, Hospitality journals.