27345 Creating Event Experiences

Subject level: Undergraduate

Handbook description

This subject deals with the process of creating and developing concepts for events. It examines the various aspects and stages of the event creation process and the elements and processes available to the event manager in devising and developing quality event concepts. The subject content includes a mix of theory and application, as students design, implement and evaluate an event of their own creation.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. understand and describe the key elements involved in the creation and programming of an event
2. devise and develop an appropriate event concept in response to a brief
3. employ and manage creative resources and personnel in the event development process
4. identify appropriate inclusive responses to event delivery issues encompassing equity and diversity considerations
5. critically analyse event experiences.

Contribution to graduate profile

This subject will provide students with the opportunity to develop professional knowledge, skills and values necessary for a career in leisure and event management. Students will develop work-ready skills relevant for leisure and event industries and learn how to plan, design, implement and critically analyse event experiences for a range of organisational settings. The creation of event experiences will be explored within a framework of social and corporate responsibility. On successful completion students will have gained relevant expertise in leadership, management, planning, research and programming.

Teaching and learning strategies

Teaching and learning strategies include lectures, workshops and field visits. Content for this subject will be supported by UTSOnline.

Content

• The role and types of events
• Interpreting the event brief
• Developing the event concept
• Forming and leading the creative team
• The marketing screen
• The operations screen
• The financial screen
• Venue/site selection and design
• Theming and programming
• Performance and staging
• Event experience analysis

Assessment

Assessment item 1: Event concept presentation (Group)

Assessment item 2: Creating an event experience (Individual)

Assessment item 3: Event analysis report (Individual)

Minimum requirements

To pass the subject, students must achieve at least 50 per cent of the final overall grade.

Indicative references

Allen, J, O'Toole, W, McDonnell, I and Harris, R (2008), Festival and Special Event Management, 4th edn, Milton, Qld: John Wiley and Sons.

Berridge, G (2007). Events Design and Experience. Oxford: Butterworth-Heinemann.

Betteride, B (1997) Event Management in Leisure and Tourism, Hodder & Stoughton, London.

Bowden, G, McDonnell, I, Allen, J and O'Toole, W (2001), Events Management, Butterworth Heinemann: Oxford.

Crompton J.L and McKay S.L (1997) Motives of Visitors Attending Festival Events, Annals of Tourism Research 24 (2) pp 425-440.

Darcy, S and Harris, R (2003) 'Inclusive Special Event Planning', Event Management, Vol. 8, pp 39-47

Getz, D (2007). Event Studies. Elsevier, Oxford.

Getz, D and Frisby, W (1998) 'Evaluating management effectiveness in community run festivals', Journal of Travel Research, 27(1), pp.22-27.

Getz, D (1997) Event Management & Event Tourism, Cognizant Communication Corporation, New York

Goldblatt, J (2002), (3rd Ed) Special Events: Twenty-First Century Global Event Management, John Wiley & Sons, Inc, New York

Goldblatt, J, (2005) Special Events: Event Leadership for a New World, Wiley, Hoboken, NJ.

Goldblatt, JJ and Schiptsova, J, (2002) Special Events: Twenty-First Century Global Event Management, Wiley, New York

Harris, R and Allen, J (eds) 2002 Regional Event Management Handbook, Australian Centre for Event Management, University of Technology, Sydney

Hoyle, L, (2002) Event Marketing: How to Successfully Promote Events, Festivals, Conventions, Expositions, Wiley, New York

Jordan, J and Fleming, F (2006), Events and Festivals: education, impacts and experiences. Eastbourne : Leisure Studies Association.

Mallen, C and Adams, L (2008) Sport, Recreation and Tourism Event Management: Theoretical and practical dimensions. Elsevier, Oxford.

Malouf, Lena 1999, Behind the Scenes at Special Events, John Wiley & Sons, New York.

Masterman, G, (2004) Strategic Sports Event Management: an International Approach, Elsevier Butterworth Heinemann, Oxford

Matthews, D (2008) Special Event Production: the process, Elsevier, Oxford.

O'Toole, W, Mikolaitis, P (2002) Corporate Event Project Management, John Wiley & Sons, Inc, New York

Shone, A. and Parry, B (2004) Successful Event Management: a practical handbook, Thomson, London.

Silvers, J (2004) Professional Event Coordination. Wiley, New Jersey.

Skinner, B and Rukavina, V, (2003) Event Sponsorship, Wiley, New York

Sonder, M, (2003) Event Entertainment and Production, Wiley, Hoboken, N.J.

Standards Australia (2004). AS/NZS 4630: 2004 Risk Management. Australian/New Zealand Standard Risk Management. Standards Australia.

Supovitz, F, (2005) The Sports Event Management and Marketing Playbook, Wiley, Hoboken, N.J.

Turner, JR (1999) The Handbook of Project-Based Management, McGraw Hill Maidenhead

Watt, D (1998) Event Management in Leisure and Tourism, Addison Wesley Longman, Harlow

Yeoman, I, Robertson, M, Ali-Knight, J, Drummond. S, McMahon-Beattie, U, (2004) Festival and Events Management, Elsevier Butterworth Heinemann, Oxford, UK.

Journals

Event Management (Formerly Festival Management and Event Tourism)

International Journal of Event Management Research (www.ijemr.org/index.html?page=25580)

Journal of Convention and Exhibition Management

Journal of Travel Research

Parks and Leisure

Tourism Management

Websites